And reputation is everything. So we strive to make sure our clients and their brands are talked about in the best possible ways. And when things don’t go as planned for a company, we are experts at crisis management too.
We have a full-service PR division right in the agency, handling everything from consumer relations to business-to-business communications. And whenever our clients are in the spotlight, we ensure that they’re seen in the best possible light.
Red Mountain Theatre
Red Mountain Theatre was an upstart Birmingham theater company that advertised their shows in a conventional way. By creating a teaser campaign and buzz worthy PR events, we ensured their shows become the talk of the community and sold out before the curtain rose.
In order to become a bigger brand, Krispy Kreme needed to move beyond breakfast. We created a campaign that showcased their donuts as everyday snacks and made the experience sharable with friends. It catapulted them into other day parts as well as social media stardom.