When people take vacations, the truest memories created aren’t those of the big events and sight-seeing kind. They are the ones not planned, the little moments…these are the impressions that last in our minds.
Brand Strategy: There are many touristy things to do in Alabama, but when you do things down South, you tend to take your time and savor them more. You can take it all in, but you’ll revel in the specifics of each state experience.
Creative Idea: Intermark knows that tourism campaigns need to showcase a range of activities and attractions, but we decided to focus on the most tangible parts of each stop and dramatize how each of your five senses experience it.