Too often, regional businesses feel like a little fish in a big pond when they sign with a big bank. They’re looking for someone who truly gets them, but it isn’t easy at a national level.
Brand Strategy: Cadence Bank understands its regional clients and their economic needs because Cadence itself is a regional bank. It’s like having a neighbor who really knows you helping you live your American dream.
Creative Idea: To show how intricate Cadence is in helping local businesses grow, the bank’s logo becomes part of the enterprise they’re enabling in a graphic, visual campaign.