Psychological Insight

Space is wondrous to kids because their world is so small and finite.    

RE-LAUNCHING AN INTERACTIVE EXPERIENCE LIKE NO OTHER

The U.S. Space and Rocket Center has always been a popular tourist destination for families, but it’s a lot more than just artifacts and history these days. Visitors get to experience the same kind of G-Force training simulators that astronauts use, amongst other more stimulating and interactive attractions. The Space & Rocket Center needed to communicate this online to entice and attract more visitors.

Brand Strategy: Stoke the excitement of potential Space Campers by creating an online experience that feels more like a simulator than a website.

Creative Idea: Intermark created mini-movies comically demonstrating kids homemade attempts to pursue the wonder of air and space adventure. Then they’re shown that the best space simulation is at the Space & Rocket Center. The juxtaposition between the wrong way to get your space fix and the proper way was part of a campaign that expanded to other mediums like posters, ads and program partnerships too.

Market Results: Site traffic surged and built a ton of new interest in the Space & Rocket Center. Bounce rates online dropped 25%. And enrollment in the Space Camp Aviation and Robotics programs went up every week of the 2014 summer.

Involvement