As healthcare costs sky rocket, and a dollar doesn’t go as far as it used to, people have grown to expect only the very basics from their doctors and hospitals.
Brand Strategy: St. Vincent’s Hospital not only provides patients with the best in physical care from its doctors and nurses, but they provide patients with other services that improve emotional well-being. The combination of healthcare essentials and extra services proves that St. Vincent’s delivers healthcare services like no other competitor.
Creative Idea: Intermark created a campaign that visually blends the two kinds of services available at St. Vincent’s into one audacious visual to grab viewers’ attention. These mash-up ads are visually clever and wholly unique, matching the one-of-a-kind patient care that St. Vincent’s provides in Alabama.