Analyst – Digital Media

Intermark Group is looking for a Digital Media Analyst to help us track and report on digital media performance and related activities.

Skills, abilities, experience and qualifications

  • Ability to create tracking pixels and conduct QA
  • Ability to place pixels with working knowledge of back end website maintenance
  • Expertise in tagging and trafficking ads especially in DCM
  • Ability to provide recommended tagging strategies and optimizations based on desired outcomes.
  • Ability to troubleshoot tagging based on KPI
  • Experience with (or knowledge of) digital media buying through DSPs
  • Up-to-date knowledge of industry standards and best practices related to tagging, including proper implantation
  • Good communication skills on technical topics; can act as translator between client/media buyers/vendors
  • Attention to detail and ability to juggle time-sensitive assignments for multiple clients
  • Ability to create and analyze reports
  • Initiative to proactively investigate patterns or issues seen in data
  • Ability to extract a story from raw data and build comprehensive reports to illustrate that story and communicate the effectiveness of campaigns
  • Google Analytics and Facebook Blueprint certification
  • Mastery of Tableau or other dashboard/data visualization tools
  • Experience with NetBase or other Social Media analysis software

THIS POSITION WILL BE BASED IN BIRMINGHAM, AL. RELOCATION ASSISTANCE MAY BE PROVIDED.

Intermark Group offers a great work environment, competitive salaries and a full range of benefits, including health, dental, vision, life and disability insurance, 401(k) and more. 

To apply for this job, email Jim Poh. Please include a PDF of your resume.