Digital Media Planner / Buyer

The Media Planner/Buyer’s responsibility is to execute and manage all types of digital media programs. You would work to maintain and negotiate digital media buys in programmatic, social media, search engine marketing) as needed. You would help prepare audience estimates, budgets and analyze campaign performance to inform optimization strategies. Work directly with clients as well as internally with other media team members, brand managers and creative teams to establish media objectives, strategies, tactics and KPIs for advertising campaigns. The ideal candidate is a heavy digital media user and fanatic as well as an aficionado of current pop culture. Experience with traditional media a plus but not required.

Specific Duties
  • Manage the day-to-day operations, including media research and analysis, planning, buying, and campaign administration
  • Formulate, write, and present campaign/media recommendations
  • Interact with outside vendors and external business partners regarding various facets of client media activity, such as assembly of media authorizations, billing, insertion orders and report procurements
  • Evaluate media opportunities, prepare media POVs and case studies, and oversee development and presentation of media plans for assigned clients
  • Stay current with latest trends, policies and platforms within the digital space
  • Communicate with clients on media issues and recommendations
  • Bring new ideas for using various platforms
  • Prepare and update media flowcharts and purchase authorizations
  • Process invoices for payment (Experience with Advantage, STRATA/SBMS is a plus)
  • Create buys in media system
  • Maintain organized buy records
  • Prepare and send traffic to media outlets
  • Supervise and train media assistants
  • Liaise with various partners for troubleshooting and optimization purposes
Requirements
  • 4-year college degree – Marketing, Communications or Advertising Degree preferred
  • 3-5 years digital media buying/planning experience. Various certifications preferred
  • Computer proficiency: advanced knowledge of Excel is a plus
  • Proactive problem-solving ability
  • Highly organized, with the ability to multi-task in a fast paced environment
  • Meticulous attention to detail and accuracy
  • Excellent communication skills, both written and verbal
  • Strong organizational and analytical skills
  • Understanding of marketing fundamentals
  • Deadline-oriented with a sense of urgency
  • Ability to collaborate well with staff, clients, and vendors at all levels
  • Self-starter, high energy, assertive, take charge personality.

Location: Birmingham, AL
Position: Full-time employee
To apply, email: jim.poh@intermarkgroup.com