Media Director


The Media Director oversees media planning and buying for all agency clients, including both traditional and digital platforms. The Media Director recruits, manages and mentors the media team members across all media disciplines. This role will work closely with all account team leads to drive the holistic business forward and foster growth, both organically and through new business. The Media Director will manage the planning and buying teams to ensure flawless execution for all client deliverables, including coordinating all necessary information to accounting for quick and accurate billing. 

The Media Director will meet with agency clients and prospects to pitch and provide counsel for media plans. They will oversee all media strategy and plan development so that buys are efficient and smart. Under their leadership, media will be seen as a competitive asset for the agency. 

  • Lead forward thinking media ideas for client, ensuring team is incorporating creativity and innovation into media plan development 
  • Facilitate the development and documentation of best practices to improve operational efficiencies within the team and the group 
  • Ensure initiatives are executed and managed in a manner that meets and exceeds expectations and delivers against client objectives 
  • Uncover opportunities and grow business through thought leadership, and client expertise and consistent delivery of good work 
  • Participate in team planning sessions regarding client strategy and approach, providing leadership, consultation and acting as a voice for media 
  • Steward client interest in the areas of tracking and delivering measurable results and analytics, market knowledge, and audience insights 
  • Establish and grow relationships with agency clients, as well as be a key agency contact for internal team members 
  • Stay apprised of new technologies and trends and a keen understanding of digital landscape to incorporate into media driven solutions and business building ideas 
  • Manage and oversee monthly and end of campaign client billing, media budget reconciliations 
  • Recruit, manage and mentor a team of elite media planners and buyers with a proficiency in digital media 
  • Provide leadership/motivation and convey the vision and values of the agency to media staff 
  • Assure that the media staff adheres to established agency policies/procedures 
  • Conduct reviews and performance evaluations of the media team to ensure that effective, efficient and profitable staff operations are maintained; working closely with Associate Media Directors or Supervisors to provide mentorship and guidance to the team 
  • Manage workflow, efficient and profitable servicing of client(s), staffing levels, fosters healthy team structure, team assignments 
  • Assist in new business efforts as needed 
  • Maintain excellent external professional relationships with media publishers and partners 
  • Other responsibilities as assigned 
  • Bachelor’s degree 
  • 5+ years of experience as a Media Planner or Media Director, strong digital experience preferred 
  • Outstanding attention to detail and organizational skills, ability to troubleshoot and provide feedback, guidance and solutions 
  • Strong knowledge of digital media, with the ability to plan and pitch digital media strategy 
  • Excellent communication and presentation skills 
  • Accountability and flexibility 
  • Direct supervisory experience 
  • Strong listening skills and the ability to tactfully communicate position on relevant issues 
  • Ability to define and implement professional standards for team participation, conflict resolution, problem solving, and communication (internal and external) 
  • Confident problem anticipation and resolution – willingness to have difficult conversations 
  • Personally strive to positively influence peer group and cross-collaboration across the agency

Location: Birmingham, AL
Position: Full-time employee
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