How many times have you heard someone say, “did you see that spot with that hilarious dog… or baby…or kid?” You ask them, “what was if for?” Then, they can’t remember what the ad was selling or who the company was. That is not an effective commercial.
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It is said that simplicity is genius... well, it’s also a lot of hard work and discipline.
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International Women’s Day can provide a forum for some contentious conversations, but let’s look at all of the amazing work coming from our fellow ladies making advertising even better.
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Gillette made a hard strategic pivot in their recent new ad. Unfortunately, that pivot has blown up on them, killing their online buzz…
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Last week, the 70th annual Primetime Emmy Awards recognized the television industry’s outstanding actors, directors, and series. In the…
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Every year, the women of New York leave the past behind and look forward for the future. This is known as Fashion Week.
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Yes, there is a misconception that the Millennial generation is opinionated, somewhat selfish and infatuated with their cell phones. But…
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By pursuing something you’re passionate about outside of work, you can improve productivity and confidence in the workplace.
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