The Science of Savoring
International Women’s Day can provide a forum for some contentious conversations, but let’s look at all of the amazing work coming from our fellow ladies making advertising even better.
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Gillette’s New Ad is SO CLOSE to Being Great, Psychologically
Gillette made a hard strategic pivot in their recent new ad. Unfortunately, that pivot has blown up on them, killing their online buzz…
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The New Power Players of the Emmy’s
Last week, the 70th annual Primetime Emmy Awards recognized the television industry’s outstanding actors, directors, and series. In the…
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Who Won New York Fashion Week
Every year, the women of New York leave the past behind and look forward for the future. This is known as Fashion Week.
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Creativity at An All-Time High
Yes, there is a misconception that the Millennial generation is opinionated, somewhat selfish and infatuated with their cell phones. But…
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It’s Time to Make Time
By pursuing something you’re passionate about outside of work, you can improve productivity and confidence in the workplace.
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Sandals and Shorts = Excellent Reports
Does more casual attire mean greater productivity and creativity? Some studies say we attach characteristics to the articles of clothing we are wearing.
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Super Blog LII
Another Super Bowl has come and gone, and with it another round of eye-poppingly expensive advertisements. As advertisers ourselves, it is our job to closely examine these commercials and form expert opinions that we then share via snarky, anonymous tweets and magnanimous blog posts
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A Super Blog
Another Super Bowl has come and gone, and with it, another round of insanely expensive advertising.
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Copywriters are Storytellers
In the time that I’ve been writing ad copy, I’ve noticed more than a few similarities between copywriting and fiction writing. In their most basic forms, they’re both storytelling.
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