The Science of Savoring

International Women’s Day can provide a forum for some contentious conversations, but let’s look at all of the amazing work coming from our fellow ladies making advertising even better.

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Super Blog LII

Another Super Bowl has come and gone, and with it another round of eye-poppingly expensive advertisements. As advertisers ourselves, it is our job to closely examine these commercials and form expert opinions that we then share via snarky, anonymous tweets and magnanimous blog posts

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A Super Blog

Another Super Bowl has come and gone, and with it, another round of insanely expensive advertising.

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Copywriters are Storytellers

In the time that I’ve been writing ad copy, I’ve noticed more than a few similarities between copywriting and fiction writing. In their most basic forms, they’re both storytelling.

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