Digital

CMO Minute: Geo-Targeting is A Trend to Watch in 2021

November 17, 2020

After talking with and surveying many CMOs, we’re seeing a huge increase in digital ad spend going into 2021. This change in ad spend priority reflects the changes in consumer behavior that we’ve seen in 2020. Read more →

Hulu: Connected TV Juggernaut

November 12, 2020

Hulu has become one of the most dominate Connected TV players in the US. The platform currently boasts over 30 million subscribers and is continuing to grow. Content is king and much of the platform’s recent user growth can be attributed to original programming. Read more →

CMO Minute: Digital Video is Changing The Rules (and You Win)

October 9, 2020

Now that 80% of US households have high-speed internet access, digital video is really here, and it is blowing up traditional approaches to delivering messages to consumers. Read more →

Digital Experiences Are On The Rise

March 25, 2020

Experiences help create memorable impactful impressions of brands and products. With the rise of digital apps and access to the internet, it's important to think about how online digital experiences can be incorporated within real-world experiences to enrich them. Read more →

Streaming: Everybody’s Doing It?

December 10, 2019

Over 2/3 of TV and video watched by Millennials and GenXers is accounted for by non-traditional methods, meaning smartphones and streaming devices (Roku, Apple TV, etc). Read more →

How Do I Build a Website?

November 26, 2019

Websites can be designed through various methods such as simple Content Management Systems like Wix, or they can be built from the ground up. For example, when buying a house, you can choose a basic cookie-cutter house that looks just like all the other houses in the neighborhood, or you can build your own. Read more →

How Much Does A Website Cost?

November 19, 2019

Modern-day businesses must have a digital presence to stay relevant. According to Junto in 2019, 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. Read more →

Terms for Success in Digital Marketing

June 15, 2018

In the ever-evolving business world, the digital marketing landscape continues to rapidly change, thanks to advances in technology and innovation. To maintain your competitive advantage in the digital age, I have created a cheat sheet of need-to-know acronyms.