Digital

The Pitfalls of Easy Data in Marketing

From performance marketing to attribution modeling, we’ve seen a rise in available data from marketing over the past several years which have shifted our focus to more lower-funnel activities. Read more →

CMO Minute: Marketing and Consumer Trends in 2021

The coronavirus pandemic spread throughout the world in 2020 and changed many aspects of people’s lives. Each individual was impacted in multiple ways spanning across the education, health care, shopping, travel, and entertainment industries.  Overall, the pandemic resulted in an acceleration of many pre-existing societal trends. For example, online education grew, and telehealth and telemedicine … Continued Read more →

Hulu: Connected TV Juggernaut

Hulu has become one of the most dominate Connected TV players in the US. The platform currently boasts over 30 million subscribers and is continuing to grow. Content is king and much of the platform’s recent user growth can be attributed to original programming. Read more →

Digital Experiences Are On The Rise

Experiences help create memorable impactful impressions of brands and products. With the rise of digital apps and access to the internet, it's important to think about how online digital experiences can be incorporated within real-world experiences to enrich them. Read more →

Streaming: Everybody’s Doing It?

Over 2/3 of TV and video watched by Millennials and GenXers is accounted for by non-traditional methods, meaning smartphones and streaming devices (Roku, Apple TV, etc). Read more →

How Do I Build a Website?

Websites can be designed through various methods such as simple Content Management Systems like Wix, or they can be built from the ground up. For example, when buying a house, you can choose a basic cookie-cutter house that looks just like all the other houses in the neighborhood, or you can build your own. Read more →

How Much Does A Website Cost?

Modern-day businesses must have a digital presence to stay relevant. According to Junto in 2019, 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. Read more →

Terms for Success in Digital Marketing

In the ever-evolving business world, the digital marketing landscape continues to rapidly change, thanks to advances in technology and innovation. To maintain your competitive advantage in the digital age, I have created a cheat sheet of need-to-know acronyms.

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