CMO Minute: How Political Ads Rescued 2020 Advertising

2020 has been a difficult year for just about every person, industry, company and the world. The advertising industry is no exception. Despite increases in media audience size, as people have been home more often, ad spending has been decimated by Covid-19. Read more →

Who’s Watching Cable?

Sports fans and older-aged adults still turn to cable. Live sports are credited with saving cable amongst the younger and middle-aged adults. Read more →

Is CBS Dropping Nielsen?

CBS is usually making news headlines about leading in ratings and viewership, but their headlines now are about a move that could threaten their ability to even talk about their ratings leadership. 

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The Psychology of Negotiating Media

Media planning and buying involve psychology in a wide variety of ways, from understanding the motivation of consumers to better target their interests, to influencing co-workers and clients...

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What to Know About SEO

Everyone wants to rank at the top of search engines, but are you doing everything that it takes? SEO, or Search Engine Optimization, is a constantly evolving business. There are always new updates and rules set by Google Algorithm.

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Is Google Adwords Certification Worth It?

This certification communicates an agency’s level of expertise and experience in paid search. Here at Intermark Group we have a team certified in paid search to help you reach your destination in a cost-effective way whether that’s increasing overall brand awareness or conversions.

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