Media

Out of Sight, Never in Mind

In the late 1950s, subliminal messaging became a mainstream sensation practically overnight when Vance Packard claimed that imperceptibly flashing the words “eat popcorn” or “drink Coca-Cola” across movie theater screens resulted in an 18-50% sales increase of those items. Read more →

How to Change Beliefs

Recently, Amplified Intelligence did a study that looked at active attention for people consuming video based on platform. The research revealed that Instagram was the platform where people paid the most active attention, while people watching linear TV paid the least amount of active attention to the content. Read more →

Consumer Psychology and Media Placement

At Intermark Group, we’re often discussing the many psychological drivers that impact advertising effectiveness. One of the biggest drivers that often gets overlooked by the marketing world is the internal motivation of the audience when the ad appears. Read more →

The Psychology of Advertising and Sales

Marketers are often tasked with the challenge of estimating the long term impact of marketing and advertising on sales. This is a difficult question of course, with many factors coming into play including the size of the brand, advertising spend, competitors advertising spend, the advertised message, and more. Read more →

5 Keys to Advertising Effectiveness

There are a lot of important considerations marketers need to keep in mind to ensure that their advertisements are effective at shaping perception and creating sales. These considerations generally vary in their effectiveness, so we’ve pinpointed five key consideration for making great effective ads. Read more →

Why We Pay Attention to TV

Marketers are keenly interested in the amount of attention received by their advertisements, yet they’re also aware that attention is difficult or sometimes impossible to measure. Read more →

They Clicked the Ad, Now What?

Neilson recently released a report showing that one the things we care about, “clicks”, has a low correlation with a lot of other things that we care about as marketers. Read more →

Sports Biggest Competitor? Our Attention

March is here so our thoughts have turned to one of the biggest media events this time of year: March Madness. Marketers in particular get excited around this time as March Madness brings in a TV audience, and we were fortunate to have some of our own advertising work there up at the big stage. Read more →