Marketers often focus on communicating information through visual mediums like TV screens, phone screens, print advertisements, and billboards. But by focusing so much on vision, we often overlook the important information that sound can convey about brands.
The latest research from Gartner shows an increased interest in brand strategy among CMOs in 2020 and 2021. This finding reflects brand marketers’ recognition of the importance of tracking changes in their customer segments and identifying new customers and new competitive landscapes.
It’s estimated that an individual makes up to a thousand decisions per day. These decisions include choices about engaging with and purchasing products, so it’s important for marketers to understand how we psychologically arrive at these decisions.
The brain is organized to make decisions in a quick intuitive way. This applies to minor decisions, like which jacket to wear on a cold day, but it also applies to major decisions like which television to purchase.
Intermark is hosting monthly CMO Roundtables to bring marketing leaders together for discussion and brainstorming on marketing strategies. In this month’s roundtables, marketing leaders shared efforts to develop new approaches for engaging customers during the pandemic.
What is branding? Branding is the interface between the audience and your product.
When you think of the word “creative,” what comes to mind? We often think about creative pieces of art or creative habits that people have, but we don’t give much thought to what information we’re conveying about ourselves or our brands through our creative work.
There are a lot of things to think about while we’re slowly and safely reopening businesses. Many customers are adjusting to new ways of engaging with businesses and having to think about things that they haven’t had to think about before: Do I need to wear a mask?
The healthcare industry has been affected by COVID-19 in a very different way than many other industries. They are on the front-line fighting the virus: insuring sick patients, staffing nurses and doctors, caring for those in need, and more.
For marketers everywhere, it’s no longer business as usual.