Article

State of Fear: Adapting Marketing Strategies to the Stressed Consumer

August 21, 2023

The following article appeared in the Journal of Brand Strategy (VOL. 12, NO. 1, 49-58 SUMMER 2023, Henry Stewart Publications) JAKE MCKENZIE CEO, Intermark Group, USA Jake McKenzie is the CEO of Intermark Group, a psychology-driven marketing agency in the USA that works closely with psychologists and other behavioural sciences to drive dramatic change for … Continued Read more →

CMO Minute: Personalization Drives 70% Greater ROI

January 25, 2021

Coca Cola's 'Share a Coke' campaign is an example of a personalized marketing campaign Read more →

CMO Minute: Empathy is the Marketing Emotion for 2021

January 18, 2021

To be the most effective, the emotion that marketers need to show in 2021 is empathy. Read more →

CMO Minute: Marketing and Consumer Trends in 2021

December 21, 2020

The coronavirus pandemic spread throughout the world in 2020 and changed many aspects of people’s lives. Each individual was impacted in multiple ways spanning across the education, health care, shopping, travel, and entertainment industries. Overall, the pandemic resulted in an acceleration of many pre-existing societal trends. For example, online education grew, and telehealth and telemedicine … Continued Read more →