State of Fear: Adapting Marketing Strategies to the Stressed Consumer

The following article appeared in the Journal of Brand Strategy (VOL. 12, NO. 1, 49-58 SUMMER 2023, Henry Stewart Publications) JAKE MCKENZIE CEO, Intermark Group, USA Jake McKenzie is the CEO of Intermark Group, a psychology-driven marketing agency in the USA that works closely with psychologists and other behavioural sciences to drive dramatic change for … Continued Read more →

CMO Minute: Marketing and Consumer Trends in 2021

The coronavirus pandemic spread throughout the world in 2020 and changed many aspects of people‚Äôs lives. Each individual was impacted in multiple ways spanning across the education, health care, shopping, travel, and entertainment industries.  Overall, the pandemic resulted in an acceleration of many pre-existing societal trends. For example, online education grew, and telehealth and telemedicine … Continued Read more →