Tate’s Cookie Video
Tribal psychology is becoming increasingly salient to consumers. During times of instability, there is a greater need to belong and feel connected to those around us, and this has consumers looking for the safety and security of being part of a group. Join us Tuesday, April 25th as we discuss the psychological principles behind people’s need to seek out social groups or “tribes” that provide a sense of identity and purpose, and how marketers can tap into this need for belonging by creating products, services, and campaigns that emphasize shared values and community.
