Insights

Intermark New Year’s Resolutions 2017

As the holiday season comes to a close, the Intermark team is looking forward to making the most of 2017. When asked about their New Year’s resolutions, here’s what a few Intermarkers had to say:

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Let the 12 Days of Joy Begin

By: Hillary McDaniel, Art Director It’s that time of year again. While it seems like the whole world is off ice skating, having photogenic hot chocolate dates, and spending every day in long johns, you’re stuck at your desk trying to meet a deadline before Santa comes down the chimney. Last year, my partner and … Continued Read more →

Employee Spotlight: JM Cifonie

JM Cifonie handles anything and everything audible. His responsibilities include recording, mixing and sound designing the audio for TV, video and radio spots. Essentially, JM is the ears behind the operation.

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Intermark Group “Lights the Night” for LLS

The Leukemia & Lymphoma Society’s (LLS) AL Chapter celebrated its 2016 Light The Night Walk on November 3rd 2016 at Raillroad Park in downtown Birmingham. Thousands of people throughout Birmingham gathered together to help the Leukemia and Lymphoma Society in their fight against blood cancers.

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Copywriters are Storytellers

In the time that I’ve been writing ad copy, I’ve noticed more than a few similarities between copywriting and fiction writing. In their most basic forms, they’re both storytelling.

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Pumpkin Painting for Children’s Hospital 2016

Intermark Group kicked off our annual pumpkin painting activity for patients of Children’s Hospital this week. Employees found some free time during the week to transform pumpkins into favorite childhood characters and pretty patterns.

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Psychology, Applied

It starts with changing beliefs – about a product, service, and/or company. And we do it by applying psychology – fundamental truths about people that are ingrained in each of us – into brilliant, creative concepts.

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