Marketing Insights | Intermark Group

Let the 12 Days of Joy Begin

December 1, 2016

By: Hillary McDaniel, Art Director It’s that time of year again. While it seems like the whole world is off ice skating, having photogenic hot chocolate dates, and spending every day in long johns, you’re stuck at your desk trying to meet a deadline before Santa comes down the chimney. Last year, my partner and … Continued Read more →

Intermark Thanksgiving Fun

November 22, 2016

Last Thursday we had our annual Thanksgiving lunch, it was super delicious and such great fun!

Employee Spotlight: JM Cifonie

November 17, 2016

JM Cifonie handles anything and everything audible. His responsibilities include recording, mixing and sound designing the audio for TV, video and radio spots. Essentially, JM is the ears behind the operation.

Intermark Group “Lights the Night” for LLS

November 15, 2016

The Leukemia & Lymphoma Society’s (LLS) AL Chapter celebrated its 2016 Light The Night Walk on November 3rd 2016 at Raillroad Park in downtown Birmingham. Thousands of people throughout Birmingham gathered together to help the Leukemia and Lymphoma Society in their fight against blood cancers.

Copywriters are Storytellers

November 8, 2016

In the time that I’ve been writing ad copy, I’ve noticed more than a few similarities between copywriting and fiction writing. In their most basic forms, they’re both storytelling.

Intermark Group’s 2016 Halloween Costume Extravaganza

November 3, 2016

We hope everyone had a safe and happy Halloween! We had a super spooktacular Halloween here at Intermark Group this year.

Why I’m Thankful to Work at an Ad Agency

November 1, 2016

Working at an ad agency, I have many things to be thankful for in regards to my job. But, here are my top three reasons why I’m thankful to work at an ad agency.

Pumpkin Painting for Children’s Hospital 2016

October 27, 2016

Intermark Group kicked off our annual pumpkin painting activity for patients of Children’s Hospital this week. Employees found some free time during the week to transform pumpkins into favorite childhood characters and pretty patterns.

Psychology, Applied

October 18, 2016

It starts with changing beliefs – about a product, service, and/or company. And we do it by applying psychology – fundamental truths about people that are ingrained in each of us – into brilliant, creative concepts.