Better science fuels better outcomes.
Using biometrics, the Intermark NeuroLab is a groundbreaking neuroscience-based system within our inventory of advertising insight solutions. Through the combined use of biometric modalities including Galvanic Skin Response (or GSR), Facial Expression Analysis (or FEA), and Eye Tracking Software, we gather subconscious viewer reactions.
Imagine expanding your brand testing beyond focus groups and surveys. Imagine being able to measure both the attention and emotional reactions of your customers.
Intermark’s NeuroLab makes it possible.