Understanding consumers is at the heart of business success. The way to reach your consumers is through effective marketing and advertising campaigns, but if your company lacks the resources or the expertise to move ahead, Intermark Group can help. We’re a full-service marketing agency serving Georgia with a bit of an unorthodox approach to creating memorable and effective campaigns.

The psychology behind your consumers’ behavior

A successful marketing or advertising campaign will help you achieve your business goals—from selling a product or getting a customer to engage with your company to promote your services. Most of the time an advertising agency in Georgia will tout their ability to deliver creative work—which is a good thing—but they fail to take some essential steps before the creative process to ensure your success.

Intermark Group is different. We start with a deep dive into the market psychology behind why your target audience does the things they do. This behavioral marketing approach gives us special insight into consumer behavior to determine how we can create a meaningful and long-lasting ad campaign. We leverage extensive experience in behavioral targeting and marketing psychology to not only see what people have done in the past but predict what they might do in the future.

woman on tablet reviewing digital marketing

All your marketing needs, all under one roof

Marketing is a broad term, and today it encompasses everything from more ‘traditional’ channels like television or radio to new and emerging channels, like your online presence, social media, and interactive experiences. The most effective campaigns from a marketing company in Georgia take a 360-degree approach. The good news is that we have all the services you need all in one place. We can help with:

  • Strategic planning
  • Market research
  • Creative design
  • Media relations and PR
  • Digital and social media marketing
  • Interactive experiential marketing
  • Video production

Discover why our approach is better

Most creative agencies understand what they want out of a campaign, and can tell you about all the things they will do to track the success, but Intermark is different. Our “Insight Team” will tell you why your consumers behave the way they do, and how you can leverage that information to your benefit. It’s the difference between starting out with a clear roadmap to show when and how you will get to your destination, compared with getting directions and course corrections while you’re already on the road—the second approach might get you there eventually, but there are no guarantees, and it will involve plenty of trial and error.

Let’s talk about your campaign

Whether you’re a small business with a single marketing campaign or a big business with multiple audiences and objectives, we’re here to help. Browse our portfolio of work, then let us know what we can do to help build your audience.

WEBINARHow Digital Broke Your Brand: Leveling Up Online Customer Experiences

While companies clearly define their marketing goals and brand strategies, they often don’t consider what happens on their website after a customer hits on the ad or media. Why did your customer click in the first place? What do they expect when they get there? Does your brand break once it goes online? Join Intermark Group and Alloy Digital on Tuesday, September 26th, at 10 AM CDT. We’ll explore how digital user experience and behavioral science fit within your master communication plan.

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