Out of Sight, Never in Mind

In the late 1950s, subliminal messaging became a mainstream sensation practically overnight when Vance Packard claimed that imperceptibly flashing the words “eat popcorn” or “drink Coca-Cola” across movie theater screens resulted in an 18-50% sales increase of those items. Read more →

If You Can’t Say Something Nice…

Have you ever wondered about all the anthropomorphizing going on these days? Wait, before you jump up to go wash your hands, don’t worry, it’s not contagious -- well, at least not in the traditional sense anyway. Read more →

Do I Really Need That?

When we think about our lives and what is truly important to us, it should cause us to behave differently, right? Well, it does, but not necessarily in the ways you might think. Read more →

Give Me a Reason to Believe

As much as we would like to believe we are all about the facts and nothing but the facts, we all have hidden biases and self-serving inconsistencies that are slightly out of step with the information around us. Read more →

I Did Not See That Coming

While it may not seem like it, simply thinking about what to cook for dinner or choosing which tv series you want to binge next both require some rather strenuous behind-the-scenes effort. Surprised? Read more →

The Ostrich Effect

There’s been a lot of debate on whether or not we’re in a recession. Heck…economists, political pundits, and Wikipedia can’t even agree on the definition of the word! Read more →

Feeling Financial Pain

What effect does the economy have on us psychologically? We’ve often heard the phrase “pain at the pump.” Monetary loss has long been associated with pain, albeit metaphorically. Read more →

The Scarcity Mindset

As marketers, when we hear the word “scarcity” the first thing we tend to think about is scarcity marketing – “Hurry in before they’re gone!”...“Only 3 left and they won’t last long!” Scarcity campaigns have been a popular and effective advertising tactic for decades. Read more →

The Economy and Its Impact on Consumer Behavior

Let’s face it – we’ve had to deal with a lot of uncertainty over the last two years. As if a global pandemic, supply chain issues, inflation, soaring gas prices, and a war in Ukraine weren’t enough, the hits keep coming. Read more →

Price (In)sensitivity

You hear it on the news. You see it in the grocery store. You feel it at the gas pump. Inflation is dominating everyone’s economic concerns, including brands that have had to increase the costs of their own goods and services to cover more expensive supplies and cost-of-living pay increases for employees. Read more →