
The Power of Touch
By: Dr. James McFarland, People Scientist This week we are going to talk about physical touch. No, wait. That sounds cringey. I mean, we are going to explore the incredible power that touch has over us as human beings… Hmmm, that didn’t help. Let’s just say physical touch can play a safe, constructive, and legitimate role in your marketing strategy. As part of the Sensory Marketing arsenal, physical touch and experiential marketing campaigns can help inform and transport consumers along their purchasing journeys, … Continued
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