Price (In)sensitivity

You hear it on the news. You see it in the grocery store. You feel it at the gas pump. Inflation is dominating everyone’s economic concerns, including brands that have had to increase the costs of their own goods and services to cover more expensive supplies and cost-of-living pay increases for employees. Read more →

Brand Awareness is More Important Than Ever

The COVID-19 pandemic changed everything. Literally. When you think about how you do things now – work, shop, eat, socialize, raise your kids, travel – is there any aspect of your life that hasn’t changed since early 2020? Read more →

Patience is a Virtue in Marketing

We’ve all heard many times throughout our lives that patience is a virtue. Although the proverb is often recited, it’s rarely adhered to. Humans are impatient by nature and with more things readily available for immediate consumption, that impatience only seems to be growing. Read more →

Make ‘Em Laugh

It’s often said that laughter is the best medicine. But with the continuous onslaught of bad news and stress over the last two years, is now really the time for brands to incorporate humor in their advertising? Read more →

Do Competing Ads Cancel Each Other Out?

While watching Super Bowl LVI, you probably noticed a common theme this year among car brands: electric vehicles. In fact, there were seven commercials from six different manufacturers featuring EVs. Read more →