Would other people influence your opinion about something as simple as a soda? We ran a social experiment to find out, and the results may surprise you!
Read more →
Companies put a tremendous amount of thought into the logos and labels and commercials that they make for their products. But how much of a difference does this actually make?
Read more →
Marketers are often very conscious of the ways that their advertisements can backfire or “go wrong” in the eyes of their audiences. They often worry about insulting someone or someone taking their messaging the wrong way.
Read more →
Facebook has been in the news lately for changing their corporate name from Facebook to Meta. Of course, the Facebook app will remain the same for Facebook's social media users, but the company that overlooks the app (along with many others) will now be called Meta.
Read more →
From performance marketing to attribution modeling, we’ve seen a rise in available data from marketing over the past several years which have shifted our focus to more lower-funnel activities.
Read more →
Brand purpose has once again risen to the top of people’s radar as a result of a new study by Peter Field. But before we wrap our heads around all the many discussions surrounding the research and the responses to the research, let’s take a step back and remember what we mean by brand purpose exactly.
Read more →
Marketers face many tough decisions when they’re tasked with setting up a marketing campaign for their brand. One of the biggest decisions of all, of course, is who to go after and target?
Read more →
If we were to go and ask people about their thoughts on the largest brands in the world, many would be able to report about their experiences and memories that they have with that brand.
Read more →
A recent study from the Advertising Research Foundation shows that attention matters. In fact, the more attention to or involvement with the content, platform, device or media brand, the more likely an ad will be effective.
Read more →
Most marketers are aware that people tend to shop around the perimeter of the grocery store. If you think for a moment, you can probably confirm that this is true of yourself when you go grocery shopping as well. We don’t walk down every aisle and give every product equal consideration.
Read more →
The importance of understanding the customer perspective has been around a long time in marketing. In fact, some of the biggest figures in marketing were the most prominent voices promoting the perspective of the customer.
Read more →
As marketers, we spend a lot of time thinking about how people direct their attention as they go about their day. This is an important question because the majority of information that reaches the senses gets ignored.
Read more →