Branding

Why We Pay Attention to TV

Marketers are keenly interested in the amount of attention received by their advertisements, yet they’re also aware that attention is difficult or sometimes impossible to measure. Read more →

Why That Ad Sucks: Marketing and Memory Science

Only 16% of advertising is remembered and correctly attributed by consumers. Yes, you read that right. Consumers don't remember the majority of ads they see, and when they DO remember the ad, they can only identify the brand 40% of the time (Sharp, 2010). Read more →

Two Key Components to Marketing Success

We’ve been talking a lot about the role of distinctiveness and differentiation in marketing lately. And rightly so, since these two components critically work together to create effective ads and help brands grow. Read more →

Inflation and Price Increase: What Marketers Need to Know

Recent Google Trends data shows a huge spike in individuals searches around the term “inflation.” At the same time, many marketers are aware of increases in pricing within their organization as a result of factors such as the packaging, production, transportation and supply of goods. Read more →

5 Key Steps To Building Brand

Over the pandemic, we saw a huge move into digital and lower funnel marketing channels. Many companies were focusing on holding onto their short term marketing efforts at the expense of brand building. Read more →

They Clicked the Ad, Now What?

Neilson recently released a report showing that one the things we care about, “clicks”, has a low correlation with a lot of other things that we care about as marketers. Read more →