The Psychology of Marketing Strategy and Branding
What is branding? Branding is the interface between the audience and your product.
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Branding
Creativity Boosts Your Brand Above Your Competitors
When you think of the word “creative,” what comes to mind? We often think about creative pieces of art or creative habits that people have, but we don’t give much thought to what information we’re conveying about ourselves or our brands through our creative work.
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The Top 10 Marketing Mistakes in QSR
Marketing is rarely an exact science, and people are rarely good at spotting the opportunities for improvement. We are irrational humans, and the demands on Chief Marketing Officers are nearly infinite, especially in a fast-moving category like quick-service restaurants (QSR).
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The Psychology of Choice – Picking From A Group Is Different – Lessons for the Democrats
It seems as if every few days another candidate throws their proverbial name into the hat to be the Democratic party nominee and take on Donald Trump in the 2020 Presidential Election.
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Why Simple Ideas Win
It is said that simplicity is genius... well, it’s also a lot of hard work and discipline.
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Why Weight Watchers’ Name Change Will Fail, But Dunkin’s Won’t
Weight Watchers is repeating a classic psychological blunder…
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What Winston Churchill Teaches Us About Movements in Marketing Strategy
The aim is to understand the driving forces of historical movements and look at ways brands might apply these forces to create movements of their own.
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Why Videos Should Be Placed on Every Home Page of a Website
In today’s world, it is vital to have video content on your website to stand out among others. Customers will be more engaged and more likely to remember your brand if videos are used to promote products or services, and here’s why:
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The 7 Most Important Words In Marketing
It’s simple. It’s timeless. It works for any industry, business, product or service. “Tell People What They Want to Hear.”
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Copywriters are Storytellers
In the time that I’ve been writing ad copy, I’ve noticed more than a few similarities between copywriting and fiction writing. In their most basic forms, they’re both storytelling.
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