It’s essential to stick to the basics of marketing, giving you the opportunity to not only survive the madness, but to also thrive.
For marketers everywhere, it’s no longer business as usual.
There will likely be many long-term changes in consumer behavior and psychology that we’ll see as the COVID-19 crisis comes and goes.
Experiences help create memorable impactful impressions of brands and products. With the rise of digital apps and access to the internet, it’s important to think about how online digital experiences can be incorporated within real-world experiences to enrich them.
There’s been a lot going on that we’re trying to understand about this global pandemic. A lot of marketers are in a situation where they need to pay close attention to their advertisements and really stay focused on where their customers are at, and they need to pay attention to rapid changes in society.
We’re currently wrapped up in a pandemic, and we’re trying to think about the implications for ourselves, our families, and our communities. We’re also thinking about society, and what sort of changes we’re going to see as this comes and goes.
On February 11th, internet startup Brandless announced that they were shutting down and ceasing operations, leaving over 80 employees unemployed.
Marketing can play a critical role in ensuring that the customer’s needs stay aligned with brands, that trust is established, and that customers turn into fans.
The 2020 Super Bowl ads demonstrate where we are as a society in terms of changes in the way companies advertise on media. The key change that we’re going to see in the next five years is that commercials will become personalized — people who are watching the same TV show might not all see the same commercials.
Sometimes our messages don’t work out the way they’re intended, or they end up having the opposite effect than what is desired.