Super Blog LII

Another Super Bowl has come and gone, and with it another round of eye-poppingly expensive advertisements. As advertisers ourselves, it is our job to closely examine these commercials and form expert opinions that we then share via snarky, anonymous tweets and magnanimous blog posts

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The Fine Art of Collaboration

One of the main reasons I got into advertising as an art director was the innate sense of collaboration in the creative process. I love making things with other people.

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A Super Blog

Another Super Bowl has come and gone, and with it, another round of insanely expensive advertising.

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Copywriters are Storytellers

In the time that I’ve been writing ad copy, I’ve noticed more than a few similarities between copywriting and fiction writing. In their most basic forms, they’re both storytelling.

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