Digital Psychology | Intermark Group

Digital Experiences Are On The Rise

March 25, 2020

Experiences help create memorable impactful impressions of brands and products. With the rise of digital apps and access to the internet, it's important to think about how online digital experiences can be incorporated within real-world experiences to enrich them. Read more →

Insights From The Super Bowl Ads

February 17, 2020

The 2020 Super Bowl ads demonstrate where we are as a society in terms of changes in the way companies advertise on media. The key change that we're going to see in the next five years is that commercials will become personalized -- people who are watching the same TV show might not all see the same commercials. Read more →

Dark Social Drives Greater Engagement

February 7, 2020

It's estimated that 84% of social sharing takes place within "dark social.” Dark social consists of information that's not shared publicly, but is instead shared with an intimate group through direct messaging, email or text. Read more →

The Power of Personalization and Listening in Marketing

January 24, 2020

Many companies and institutes have developed more personalized products after listening to their audience. Read more →

How to Get The Most Out of Your Social Media Strategy

December 17, 2019

Social media ROI consists of all the social media tactics that bring value to the business. These can be different for every company and can be measured through revenue, brand awareness and post engagement, along with other units of measurement. Read more →

Another Expense for Cord-Cutters?

July 2, 2019

The announcement of NBC securing the rights for The Office to bolster their upcoming streaming service reminds us of this Intermark post from 2017.

The Top 10 Marketing Mistakes in QSR

June 20, 2019

Marketing is rarely an exact science, and people are rarely good at spotting the opportunities for improvement. We are irrational humans, and the demands on Chief Marketing Officers are nearly infinite, especially in a fast-moving category like quick-service restaurants (QSR).

The Psychology of Negotiating Media

January 3, 2019

Media planning and buying involve psychology in a wide variety of ways, from understanding the motivation of consumers to better target their interests, to influencing co-workers and clients...