
Digital Psychology


Insights From The Super Bowl Ads

Dark Social Drives Greater Engagement

The Power of Personalization and Listening in Marketing

How to Get The Most Out of Your Social Media Strategy

Our Social Tribes
Humans are one of the most social among all of the animal species. If we’re not spending time catching up with friends and neighbors at farmers markets, coffee shops, or pubs, then we’re likely spending time on social media, connecting digitally.
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Another Expense for Cord-Cutters?
The announcement of NBC securing the rights for The Office to bolster their upcoming streaming service reminds us of this Intermark post from 2017.
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The Top 10 Marketing Mistakes in QSR
Marketing is rarely an exact science, and people are rarely good at spotting the opportunities for improvement. We are irrational humans, and the demands on Chief Marketing Officers are nearly infinite, especially in a fast-moving category like quick-service restaurants (QSR).
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Avoid These Professional Social Media Influencers Like The Plague
Beware – some professional social media influencers are more aptly described as professional social media advertisers. The distinction is important and can negatively impact your brand.
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The Psychology of Negotiating Media
Media planning and buying involve psychology in a wide variety of ways, from understanding the motivation of consumers to better target their interests, to influencing co-workers and clients...
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3 Social Media Marketing Trends to Look For In 2019
The great, big world of social media is ever changing and continuously bringing innovative ideas to the table. While changes are often sudden, many are also predictable. Here are a few of our predictions for the top trends to come in 2019...
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Why I Love Working in Social Media
Everyone wants something to ‘go viral,’ infecting the internet with their brand and message. However, this isn’t all we want… so here is why I love social media, and why you should too!
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