The Fyre Festival, one of the greatest fiascos of recent memory, concluded with a recently dismissed class action lawsuit against the perpetrator musician Ja Rule. Although a fiasco, there are lessons to be learned.
Read more →
Many an awesome influencer will never realize his/her full earning potential online due to ill-advised social media activity, and many a brand will experience toxic shock that could’ve been easily avoided. Let’s see how!
Read more →
Identifying opportunities that make sense for influencers is important. Your brand is best served when creating mutually beneficial relationships with these online personalities, assuming you’ve chosen well, that is.
Read more →
Beware – some professional social media influencers are more aptly described as professional social media advertisers. The distinction is important and can negatively impact your brand.
Read more →