How Gillette Tapped Into A New Audience

Recently, an article popped up that caught my eye. The title was “Gillette rolls out new spot with gaming streamer Dr. Lupo.” Curious, I went to check out this commercial, and as I watched it, I realized that it reflects an important change that's going on, and that’s the change in how we see influencers. Read more →

Creative During the Pandemic

In our latest work with Alabama Tourism, our goal was to encourage people to feel safe and safely travel while exploring Alabama during the pandemic. Read more →

Hulu: Connected TV Juggernaut

Hulu has become one of the most dominate Connected TV players in the US. The platform currently boasts over 30 million subscribers and is continuing to grow. Content is king and much of the platform’s recent user growth can be attributed to original programming. Read more →

The Future of Social Media

The world that we live in today is much more complicated than the world that we used to live in decades ago, or a hundred years ago, or a thousand years ago. Read more →