
CMO Minute: Avoiding the Uncanny Valley
By: Dr. James McFarland, People Scientist When it comes to “humanness,” it turns out there is a fine line between appealing and appalling. Although rather than a line, research suggests the border separating the two feelings may be more of a valley. Typically, assigning human characteristics (e.g., body structure, expressions, emotions) to animals or non-living … Continued
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