Marketing Insights | Intermark Group

A Subdued Super Bowl: TV Ratings and Consumer Spending in the COVID Era

February 4, 2021

Advertising’s biggest week of the year is finally here, but it certainly looks and feels more subdued due to COVID 19. Traditionally, the week of the Super Bowl is teeming with massive media presence, fans, celebrities, corporate sponsors, and players gathered to celebrate the pinnacle of sports. Read more →

Addressable Media is the Future: Viacom CBS and Dish Media Take Steps Towards Targeting Households Nationally

January 29, 2021

CBS and Dish Media just announced that they have completed a test of addressable TV in 9MM Dish homes in CBS O&O markets. Read more →

CMO Minute: Personalization Drives 70% Greater ROI

January 25, 2021

Coca Cola's 'Share a Coke' campaign is an example of a personalized marketing campaign Read more →

CMO Minute: Empathy is the Marketing Emotion for 2021

January 18, 2021

To be the most effective, the emotion that marketers need to show in 2021 is empathy. Read more →

How Gillette Tapped Into A New Audience

January 7, 2021

Recently, an article popped up that caught my eye. The title was “Gillette rolls out new spot with gaming streamer Dr. Lupo.” Curious, I went to check out this commercial, and as I watched it, I realized that it reflects an important change that's going on, and that’s the change in how we see influencers. Read more →

Creative During the Pandemic

December 16, 2020

In our latest work with Alabama Tourism, our goal was to encourage people to feel safe and safely travel while exploring Alabama during the pandemic. Read more →

Safe Vaccines: How can we use behavioral science to get everyone onboard?

December 15, 2020

Covid vaccines are finally starting to arrive. In order to achieve herd immunity, the United States will need 70% to 80% of the population vaccinated against Covid-19. Read more →

CMO Minute: When it comes to vaccines, marketing lessons still apply

December 7, 2020

We often recognize that marketing problems boil down to changes in perception and behavior. But what’s less often appreciated is the fact that our understanding of changes in perception and behavior can actually be informed by what we know about marketing. Read more →

Six Reasons Why Santa’s the Biggest Influencer in 2020

December 4, 2020

There are a lot of key qualities to look for when choosing an influencer for influencer marketing. The influencer represents your brand after all, and we want to make sure your brand gets elevated in the best way possible. Read more →

CMO Minute: Geo-Targeting is A Trend to Watch in 2021

November 17, 2020

After talking with and surveying many CMOs, we’re seeing a huge increase in digital ad spend going into 2021. This change in ad spend priority reflects the changes in consumer behavior that we’ve seen in 2020. Read more →

Hulu: Connected TV Juggernaut

November 12, 2020

Hulu has become one of the most dominate Connected TV players in the US. The platform currently boasts over 30 million subscribers and is continuing to grow. Content is king and much of the platform’s recent user growth can be attributed to original programming. Read more →

The Future of Social Media

November 5, 2020

The world that we live in today is much more complicated than the world that we used to live in decades ago, or a hundred years ago, or a thousand years ago. Read more →