Marketing Insights | Intermark Group

Six Reasons Why Santa’s the Biggest Influencer in 2020

December 4, 2020

There are a lot of key qualities to look for when choosing an influencer for influencer marketing. The influencer represents your brand after all, and we want to make sure your brand gets elevated in the best way possible. Read more →

CMO Minute: Geo-Targeting is A Trend to Watch in 2021

November 17, 2020

After talking with and surveying many CMOs, we’re seeing a huge increase in digital ad spend going into 2021. This change in ad spend priority reflects the changes in consumer behavior that we’ve seen in 2020. Read more →

Hulu: Connected TV Juggernaut

November 12, 2020

Hulu has become one of the most dominate Connected TV players in the US. The platform currently boasts over 30 million subscribers and is continuing to grow. Content is king and much of the platform’s recent user growth can be attributed to original programming. Read more →

The Future of Social Media

November 5, 2020

The world that we live in today is much more complicated than the world that we used to live in decades ago, or a hundred years ago, or a thousand years ago. Read more →

TV Ratings Update – What is Affecting TV Ratings for Sports?

November 3, 2020

When the Coronavirus pandemic shut down production of television and movie programming, viewers and advertisers alike looked forward to the return of live sports. Read more →

CMO Minute: Political Advertising – More Is More

November 2, 2020

Lately, we have been inundated with political ads. ‘Tis the political season, after all. Most of us don’t even live in states that have a competitive “national” race, where the ad spending and frequency get really intense. We all have same reaction from months of it – emotional exhaustion. Can’t we just make it all stop so we can go back to normal? Read more →

Cookiepocalypse = Death of Programmatic? What a Cookieless Future Means For Advertisers

October 20, 2020

Since Google announced it would join Mozilla’s Firefox and Apple’s Safari in their decision to phase out support for third-party cookies, the digital community has been forced to face the inevitable reality of a cookieless world. Read more →

CMO Minute: How Political Ads Rescued 2020 Advertising

October 13, 2020

2020 has been a difficult year for just about every person, industry, company and the world. The advertising industry is no exception. Despite increases in media audience size, as people have been home more often, ad spending has been decimated by Covid-19. Read more →

CMO Minute: Digital Video is Changing The Rules (and You Win)

October 9, 2020

Now that 80% of US households have high-speed internet access, digital video is really here, and it is blowing up traditional approaches to delivering messages to consumers. Read more →

CMO Minute: CMOs Seek New Agencies and Strategies for 2021

October 1, 2020

The latest research from Gartner shows an increased interest in brand strategy among CMOs in 2020 and 2021. This finding reflects brand marketers’ recognition of the importance of tracking changes in their customer segments and identifying new customers and new competitive landscapes. Read more →