Do Competing Ads Cancel Each Other Out?

While watching Super Bowl LVI, you probably noticed a common theme this year among car brands: electric vehicles. In fact, there were seven commercials from six different manufacturers featuring EVs. Read more →

Advertising Risk

Every marketer, from time to time, is faced with the same question: is advertising risky? This was especially true in 2020 and 2021 as brands were forced to reassess fiscal responsibilities in response to COVID-19. Read more →

The Rising Demand for Brands with a Cause

If you’ve been paying attention, you’ve likely noticed that cause marketing has become increasingly popular over the past couple of decades. Why is that? The answer is simple: because consumers are demanding it. Read more →

Why we stick with our beliefs

Have you ever noticed how easy it is to justify why we do the things we do? It seems that once we take action, we find it really easy to come up with reasons for why we did what we did. Read more →

Why Shared Experiences Matter

There’s been much debate about the merits of reaching a large amount of people through mass marketing or reaching a specific segment of the population with targeted ads. Read more →