Dark Social Drives Greater Engagement

It's estimated that 84% of social sharing takes place within "dark social.” Dark social consists of information that's not shared publicly, but is instead shared with an intimate group through direct messaging, email or text. Read more →

How to Get The Most Out of Your Social Media Strategy

Social media ROI consists of all the social media tactics that bring value to the business. These can be different for every company and can be measured through revenue, brand awareness and post engagement, along with other units of measurement. Read more →

Is It Too Early to Market to Generation Z?

If you think four months is too early to market to Generation Z, then hold off on changing any marketing strategies and consider yourself a laggard. However, early adopters out there looking to catch the eyes of Gen Z, who will make up 40 percent of all consumers by 2020, are probably already changing things up to meet their high demand. Read more →

Our Social Tribes

Humans are one of the most social among all of the animal species. If we’re not spending time catching up with friends and neighbors at farmers markets, coffee shops, or pubs, then we’re likely spending time on social media, connecting digitally. 

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The Top 10 Marketing Mistakes in QSR

Marketing is rarely an exact science, and people are rarely good at spotting the opportunities for improvement. We are irrational humans, and the demands on Chief Marketing Officers are nearly infinite, especially in a fast-moving category like quick-service restaurants (QSR).

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Social Media Influencer DISqualifications

Many an awesome influencer will never realize his/her full earning potential online due to ill-advised social media activity, and many a brand will experience toxic shock that could’ve been easily avoided. Let’s see how!

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