CMO Minute: Political Advertising – More Is More

Lately, we have been inundated with political ads. ‘Tis the political season, after all. Most of us don’t even live in states that have a competitive “national” race, where the ad spending and frequency get really intense. We all have same reaction from months of it – emotional exhaustion. Can’t we just make it all stop so we can go back to normal? Read more →

CMO Minute: How Political Ads Rescued 2020 Advertising

2020 has been a difficult year for just about every person, industry, company and the world. The advertising industry is no exception. Despite increases in media audience size, as people have been home more often, ad spending has been decimated by Covid-19. Read more →

TikTok – Trending Upwards

TikTok, the self-proclaimed destination for short-form mobile videos, has undoubtedly become the most popular app this summer with 87 million worldwide downloads (7.5 million in the US) in June alone, making over 800 million users worldwide and 100 million active users in the US. Read more →

CMO Minute: CMOs Seek New Agencies and Strategies for 2021

The latest research from Gartner shows an increased interest in brand strategy among CMOs in 2020 and 2021. This finding reflects brand marketers’ recognition of the importance of tracking changes in their customer segments and identifying new customers and new competitive landscapes. Read more →

Real-World Marketing Insights from Thought Leading CMOs

Intermark is hosting monthly CMO Roundtables to bring marketing leaders together for discussion and brainstorming on marketing strategies. In this month’s roundtables, marketing leaders shared efforts to develop new approaches for engaging customers during the pandemic. Read more →

Creativity Boosts Your Brand Above Your Competitors

When you think of the word “creative,” what comes to mind? We often think about creative pieces of art or creative habits that people have, but we don’t give much thought to what information we’re conveying about ourselves or our brands through our creative work. Read more →