What Winston Churchill Teaches Us About Movements in Marketing Strategy
The aim is to understand the driving forces of historical movements and look at ways brands might apply these forces to create movements of their own.
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Why Videos Should Be Placed on Every Home Page of a Website
In today’s world, it is vital to have video content on your website to stand out among others. Customers will be more engaged and more likely to remember your brand if videos are used to promote products or services, and here’s why:
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Advertising as a Proponent for Cultural Change
Advertising has the power to contribute to our culture’s forward progress. When executed insightfully and purposefully, advertising can help facilitate huge cultural change.
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The 7 Most Important Words In Marketing
It’s simple. It’s timeless. It works for any industry, business, product or service. “Tell People What They Want to Hear.”
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Psychology, Applied
It starts with changing beliefs – about a product, service, and/or company. And we do it by applying psychology – fundamental truths about people that are ingrained in each of us – into brilliant, creative concepts.
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