The Psychology of Negotiating Media

Media planning and buying involve psychology in a wide variety of ways, from understanding the motivation of consumers to better target their interests, to influencing co-workers and clients...

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Super Blog LII

Another Super Bowl has come and gone, and with it another round of eye-poppingly expensive advertisements. As advertisers ourselves, it is our job to closely examine these commercials and form expert opinions that we then share via snarky, anonymous tweets and magnanimous blog posts

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