Marketing Psychology | Intermark Group

Psychology of Healthcare Marketing in a Reopening Economy

May 7, 2020

The healthcare industry has been affected by COVID-19 in a very different way than many other industries. They are on the front-line fighting the virus: insuring sick patients, staffing nurses and doctors, caring for those in need, and more. Read more →

Where to Press Play with Marketing During COVID-19

April 13, 2020

For marketers everywhere, it’s no longer business as usual. Read more →

3 Social Media Marketing Tips (During COVID-19)

March 30, 2020

There will likely be many long-term changes in consumer behavior and psychology that we'll see as the COVID-19 crisis comes and goes. Read more →

Digital Experiences Are On The Rise

March 25, 2020

Experiences help create memorable impactful impressions of brands and products. With the rise of digital apps and access to the internet, it's important to think about how online digital experiences can be incorporated within real-world experiences to enrich them. Read more →

Why Authentic Marketing is Important in Uncertain Times

March 18, 2020

We're currently wrapped up in a pandemic, and we're trying to think about the implications for ourselves, our families, and our communities. We're also thinking about society, and what sort of changes we're going to see as this comes and goes. Read more →

“Brandless” was Doomed From the Start by Human Psychology

March 3, 2020

On February 11th, internet startup Brandless announced that they were shutting down and ceasing operations, leaving over 80 employees unemployed. Read more →

How Psychological Insights Help Build Brands

February 21, 2020

Marketing can play a critical role in ensuring that the customer’s needs stay aligned with brands, that trust is established, and that customers turn into fans. Read more →

How Not To Hit Your Mark With Your Marketing Message

February 11, 2020

Sometimes our messages don’t work out the way they’re intended, or they end up having the opposite effect than what is desired. Read more →

Dark Social Drives Greater Engagement

February 7, 2020

It's estimated that 84% of social sharing takes place within "dark social.” Dark social consists of information that's not shared publicly, but is instead shared with an intimate group through direct messaging, email or text. Read more →

The Power of Personalization and Listening in Marketing

January 24, 2020

Many companies and institutes have developed more personalized products after listening to their audience. Read more →

Voice Assistants: The Past, Present, and Future

January 15, 2020

We've been thinking about consumer trends and what the future holds with changes in artificial intelligence, augmented reality, virtual reality, and voice search and voice assistants. Read more →

How to Get The Most Out of Your Social Media Strategy

December 17, 2019

Social media ROI consists of all the social media tactics that bring value to the business. These can be different for every company and can be measured through revenue, brand awareness and post engagement, along with other units of measurement. Read more →