Building your Brand with Strategic Content – and a Dose of Psychology
Ready to take your content to the next level? Put yourself in your consumer’s shoes and shape your content through a psychological lens.
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Creativity at An All-Time High
Yes, there is a misconception that the Millennial generation is opinionated, somewhat selfish and infatuated with their cell phones. But…
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“Alexa, Order a Large Pepperoni Pizza.”
My apartment is one of the growing number of homes with voice-operated assistants.These devices allow brands to enter homes and engage with consumers directly in an entirely new way.
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Everyone’s Using a Smart Phone
Mobile targeting shouldn’t be exclusive to Millennials and Generation Z. Mobile advertising is efficient for targeting just about any demographic.
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Super Blog LII
Another Super Bowl has come and gone, and with it another round of eye-poppingly expensive advertisements. As advertisers ourselves, it is our job to closely examine these commercials and form expert opinions that we then share via snarky, anonymous tweets and magnanimous blog posts
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What Winston Churchill Teaches Us About Movements in Marketing Strategy
The aim is to understand the driving forces of historical movements and look at ways brands might apply these forces to create movements of their own.
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According to Post-Millennials, Facebook Is So Out
With the ever-growing popularity of social platforms like Snapchat and Facebook-owned Instagram, Facebook may be losing ground with its teen and tween demographics.
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Why Videos Should Be Placed on Every Home Page of a Website
In today’s world, it is vital to have video content on your website to stand out among others. Customers will be more engaged and more likely to remember your brand if videos are used to promote products or services, and here’s why:
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Facebook Live: Hits and Misses
So, what is it about Facebook live that has us tuned in for hours watching a 10 lb. bag of Skittles get organized by color? Let’s break it down.
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Email Marketing – Your New Year’s Resolution for Marketing in 2017
Email marketing can be a very powerful tool in reaching your audience with relevant and informational content. When done correctly, an eBlast or eNewsletter campaign has many advantages.
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