Traditional Advertising is Alive and Well
“Digital marketing is the future.” Whoever the first person was to make that statement wasn’t wrong.
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Marketing Trends
Media Inflation Means Brands Must Step Up Their Creativity
Food…energy…gasoline…housing…used cars…inflation has been spiking at an alarming rate across all consumer segments. Unfortunately, marketers can expect ad prices to go up this year too. So, how will media inflation affect your marketing?
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Brand Awareness is More Important Than Ever
The COVID-19 pandemic changed everything. Literally. When you think about how you do things now – work, shop, eat, socialize, raise your kids, travel – is there any aspect of your life that hasn’t changed since early 2020?
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Patience is a Virtue in Marketing
We’ve all heard many times throughout our lives that patience is a virtue. Although the proverb is often recited, it’s rarely adhered to. Humans are impatient by nature and with more things readily available for immediate consumption, that impatience only seems to be growing.
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Make ‘Em Laugh
It’s often said that laughter is the best medicine. But with the continuous onslaught of bad news and stress over the last two years, is now really the time for brands to incorporate humor in their advertising?
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There’s a Time for Change…Now’s Not It
From YouTube doing away with Creator Studio Classic to Meta changing Facebook’s Business Suite, and every IOS update in between, one thing is certain - most people do not like change.
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Stress and Uncertainty Have Changed Consumers. How Should Marketers Adapt?
The world has changed quite a bit in the last two years, so it’s no surprise that consumers have changed too. Just when we thought we were on the final drop on the COVID coaster, new twists and turns have come into view.
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What You See Is NOT All There Is
As humans, we all fall victim from time to time to the Veruca Salt “I Want It Now” mindset. Who can blame us?
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Emotional Advertising
February 3, 2002. Super Bowl XXXVI. Most people probably don’t remember who played, let alone who won.
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Advertising Risk
Every marketer, from time to time, is faced with the same question: is advertising risky? This was especially true in 2020 and 2021 as brands were forced to reassess fiscal responsibilities in response to COVID-19.
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The Rising Demand for Brands with a Cause
If you’ve been paying attention, you’ve likely noticed that cause marketing has become increasingly popular over the past couple of decades. Why is that? The answer is simple: because consumers are demanding it.
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Why Influencer Marketing is a Must in 2022
The power that influencers have to affect the buying habits of others is nothing new. Back in 1655, King Louis XIV of France became the original influencer when he started wearing wigs.
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