Poke the Bear To Steal Share from Market Leaders
Brands often find themselves in a position where they aren’t the leader in their category. In that case, it’s worthwhile considering ways to “poke the bear.”
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Marketing Trends
CMO Minute: Geo-Targeting is A Trend to Watch in 2021
After talking with and surveying many CMOs, we’re seeing a huge increase in digital ad spend going into 2021. This change in ad spend priority reflects the changes in consumer behavior that we’ve seen in 2020.
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Hulu: Connected TV Juggernaut
Hulu has become one of the most dominate Connected TV players in the US. The platform currently boasts over 30 million subscribers and is continuing to grow. Content is king and much of the platform’s recent user growth can be attributed to original programming.
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The Future of Social Media
The world that we live in today is much more complicated than the world that we used to live in decades ago, or a hundred years ago, or a thousand years ago.
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TV Ratings Update – What is Affecting TV Ratings for Sports?
When the Coronavirus pandemic shut down production of television and movie programming, viewers and advertisers alike looked forward to the return of live sports.
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CMO Minute: Political Advertising – More Is More
Lately, we have been inundated with political ads. ‘Tis the political season, after all. Most of us don’t even live in states that have a competitive “national” race, where the ad spending and frequency get really intense. We all have same reaction from months of it – emotional exhaustion. Can’t we just make it all stop so we can go back to normal?
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Social Media and Company Policy: 5 Steps to Institute a Beneficial Social Media Policy
Social media provides a voice to everyone. That can be helpful or harmful depending the topic and the tone adopted. In this season of uncertainty with a contentious election, the throes of the coronavirus pandemic and civic unrest, it is like fuel to the fire for many on social media.
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Cookiepocalypse = Death of Programmatic? What a Cookieless Future Means For Advertisers
Since Google announced it would join Mozilla’s Firefox and Apple’s Safari in their decision to phase out support for third-party cookies, the digital community has been forced to face the inevitable reality of a cookieless world.
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CMO Minute: How Political Ads Rescued 2020 Advertising
2020 has been a difficult year for just about every person, industry, company and the world. The advertising industry is no exception. Despite increases in media audience size, as people have been home more often, ad spending has been decimated by Covid-19.
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CMO Minute: Digital Video is Changing The Rules (and You Win)
Now that 80% of US households have high-speed internet access, digital video is really here, and it is blowing up traditional approaches to delivering messages to consumers.
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TikTok – Trending Upwards
TikTok, the self-proclaimed destination for short-form mobile videos, has undoubtedly become the most popular app this summer with 87 million worldwide downloads (7.5 million in the US) in June alone, making over 800 million users worldwide and 100 million active users in the US.
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CMO Minute: CMOs Seek New Agencies and Strategies for 2021
The latest research from Gartner shows an increased interest in brand strategy among CMOs in 2020 and 2021. This finding reflects brand marketers’ recognition of the importance of tracking changes in their customer segments and identifying new customers and new competitive landscapes.
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