Why We Pay Attention to TV
Marketers are keenly interested in the amount of attention received by their advertisements, yet they’re also aware that attention is difficult or sometimes impossible to measure.
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Marketing Trends
Inflation and Price Increase: What Marketers Need to Know
Recent Google Trends data shows a huge spike in individuals searches around the term “inflation.” At the same time, many marketers are aware of increases in pricing within their organization as a result of factors such as the packaging, production, transportation and supply of goods.
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What Do Influencers Look Like in 2021?
Influencer marketing has increased in popularity over the last ten years along with the increased use of social media platforms. But does it make sense to talk about influencer marketing the same way today as we did a few years ago?
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Consumer Psychology and Google’s New Search Algorithm Update
In the latest news, we’ve learned about yet another change to the Google algorithm that we can look forward to. The update was originally scheduled to be rolled out in May, but it’s now extended out to mid June.
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Contextual Marketing: Where Messages Make An Impact
Google and Apple are phasing out user tracking through third-party cookies, and many marketers are thinking about alternatives. One interesting alternative, that we haven’t discussed yet, is contextual marketing.
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Sports Biggest Competitor? Our Attention
March is here so our thoughts have turned to one of the biggest media events this time of year: March Madness. Marketers in particular get excited around this time as March Madness brings in a TV audience, and we were fortunate to have some of our own advertising work there up at the big stage.
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No More Cookies? New Targeting Methods in Marketing
We are one year closer to 2022, the year cookies disappear. As a full-service marketing agency, we’ve been preparing for the loss of cookies ever since Google announced the end of cookies for their browser, Chrome, as part of the Privacy Sandbox initiative.
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A Subdued Super Bowl: TV Ratings and Consumer Spending in the COVID Era
Advertising’s biggest week of the year is finally here, but it certainly looks and feels more subdued due to COVID 19. Traditionally, the week of the Super Bowl is teeming with massive media presence, fans, celebrities, corporate sponsors, and players gathered to celebrate the pinnacle of sports.
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Addressable Media is the Future: Viacom CBS and Dish Media Take Steps Towards Targeting Households Nationally
CBS and Dish Media just announced that they have completed a test of addressable TV in 9MM Dish homes in CBS O&O markets.
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CMO Minute: Personalization Drives 70% Greater ROI
Coca Cola's 'Share a Coke' campaign is an example of a personalized marketing campaign
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CMO Minute: Empathy is the Marketing Emotion for 2021
To be the most effective, the emotion that marketers need to show in 2021 is empathy.
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How Gillette Tapped Into A New Audience
Recently, an article popped up that caught my eye. The title was “Gillette rolls out new spot with gaming streamer Dr. Lupo.” Curious, I went to check out this commercial, and as I watched it, I realized that it reflects an important change that's going on, and that’s the change in how we see influencers.
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