Effective Creative During the Pandemic
It's essential to stick to the basics of marketing, giving you the opportunity to not only survive the madness, but to also thrive.
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Marketing Trends
Where to Press Play with Marketing During COVID-19
For marketers everywhere, it’s no longer business as usual.
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3 Social Media Marketing Tips (During COVID-19)
There will likely be many long-term changes in consumer behavior and psychology that we'll see as the COVID-19 crisis comes and goes.
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Digital Experiences Are On The Rise
Experiences help create memorable impactful impressions of brands and products. With the rise of digital apps and access to the internet, it's important to think about how online digital experiences can be incorporated within real-world experiences to enrich them.
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Why Authentic Marketing is Important in Uncertain Times
We're currently wrapped up in a pandemic, and we're trying to think about the implications for ourselves, our families, and our communities. We're also thinking about society, and what sort of changes we're going to see as this comes and goes.
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Insights From The Super Bowl Ads
The 2020 Super Bowl ads demonstrate where we are as a society in terms of changes in the way companies advertise on media. The key change that we're going to see in the next five years is that commercials will become personalized -- people who are watching the same TV show might not all see the same commercials.
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Dark Social Drives Greater Engagement
It's estimated that 84% of social sharing takes place within "dark social.” Dark social consists of information that's not shared publicly, but is instead shared with an intimate group through direct messaging, email or text.
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Time On Our Mind
We're not just passively consuming information anymore. We're actually interacting and collectively creating something with others.
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The Power of Personalization and Listening in Marketing
Many companies and institutes have developed more personalized products after listening to their audience.
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Voice Assistants: The Past, Present, and Future
We've been thinking about consumer trends and what the future holds with changes in artificial intelligence, augmented reality, virtual reality, and voice search and voice assistants.
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Is It Too Early to Market to Generation Z?
If you think four months is too early to market to Generation Z, then hold off on changing any marketing strategies and consider yourself a laggard. However, early adopters out there looking to catch the eyes of Gen Z, who will make up 40 percent of all consumers by 2020, are probably already changing things up to meet their high demand.
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Our Social Tribes
Humans are one of the most social among all of the animal species. If we’re not spending time catching up with friends and neighbors at farmers markets, coffee shops, or pubs, then we’re likely spending time on social media, connecting digitally.
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