Marketing Trends

Addressable Media is the Future: Viacom CBS and Dish Media Take Steps Towards Targeting Households Nationally

CBS and Dish Media just announced that they have completed a test of addressable TV in 9MM Dish homes in CBS O&O markets.

CMO Minute: Personalization Drives 70% Greater ROI

Coca Cola’s ‘Share a Coke’ campaign is an example of a personalized marketing campaign

CMO Minute: Empathy is the Marketing Emotion for 2021

To be the most effective, the emotion that marketers need to show in 2021 is empathy.

How Gillette Tapped Into A New Audience

Recently, an article popped up that caught my eye. The title was “Gillette rolls out new spot with gaming streamer Dr. Lupo.” Curious, I went to check out this commercial, and as I watched it, I realized that it reflects an important change that’s going on, and that’s the change in how we see influencers.

CMO Minute: Marketing and Consumer Trends in 2021

The coronavirus pandemic spread throughout the world in 2020 and changed many aspects of people’s lives. Each individual was impacted in multiple ways spanning across the education, health care, shopping, travel, and entertainment industries.  Overall, the pandemic resulted in an…

Six Reasons Why Santa’s the Biggest Influencer in 2020

There are a lot of key qualities to look for when choosing an influencer for influencer marketing. The influencer represents your brand after all, and we want to make sure your brand gets elevated in the best way possible.

The Psychology of Nostalgia Marketing

Nostalgia marketing can allow us to quickly and deeply connect with an audience. It often generates positive emotions and positive moods, which makes the audience more receptive to your message and more likely to remember your message.

The Psychology Behind Sounds in Marketing: Sonic Branding

Marketers often focus on communicating information through visual mediums like TV screens, phone screens, print advertisements, and billboards. But by focusing so much on vision, we often overlook the important information that sound can convey about brands.

Poke the Bear To Steal Share from Market Leaders

Brands often find themselves in a position where they aren’t the leader in their category. In that case, it’s worthwhile considering ways to “poke the bear.”

CMO Minute: Geo-Targeting is A Trend to Watch in 2021

After talking with and surveying many CMOs, we’re seeing a huge increase in digital ad spend going into 2021. This change in ad spend priority reflects the changes in consumer behavior that we’ve seen in 2020.