Marketing Trends | Intermark Group

CMO Minute: How Political Ads Rescued 2020 Advertising

October 13, 2020

2020 has been a difficult year for just about every person, industry, company and the world. The advertising industry is no exception. Despite increases in media audience size, as people have been home more often, ad spending has been decimated by Covid-19. Read more →

CMO Minute: Digital Video is Changing The Rules (and You Win)

October 9, 2020

Now that 80% of US households have high-speed internet access, digital video is really here, and it is blowing up traditional approaches to delivering messages to consumers. Read more →

CMO Minute: CMOs Seek New Agencies and Strategies for 2021

October 1, 2020

The latest research from Gartner shows an increased interest in brand strategy among CMOs in 2020 and 2021. This finding reflects brand marketers’ recognition of the importance of tracking changes in their customer segments and identifying new customers and new competitive landscapes. Read more →

Real-World Marketing Insights from Thought Leading CMOs

August 24, 2020

Intermark is hosting monthly CMO Roundtables to bring marketing leaders together for discussion and brainstorming on marketing strategies. In this month’s roundtables, marketing leaders shared efforts to develop new approaches for engaging customers during the pandemic. Read more →

The Moldy Whopper – an example of conflict and tension in advertising

August 3, 2020

It’s a tense time at Intermark right now, literally. There’s COVID, but we’re also exploring the art of conflict and tension in advertising to drive engagement in our upcoming webinar. Read more →

Effective Creative During the Pandemic

April 27, 2020

It's essential to stick to the basics of marketing, giving you the opportunity to not only survive the madness, but to also thrive. Read more →

Where to Press Play with Marketing During COVID-19

April 13, 2020

For marketers everywhere, it’s no longer business as usual. Read more →

3 Social Media Marketing Tips (During COVID-19)

March 30, 2020

There will likely be many long-term changes in consumer behavior and psychology that we'll see as the COVID-19 crisis comes and goes. Read more →

Digital Experiences Are On The Rise

March 25, 2020

Experiences help create memorable impactful impressions of brands and products. With the rise of digital apps and access to the internet, it's important to think about how online digital experiences can be incorporated within real-world experiences to enrich them. Read more →

Why Authentic Marketing is Important in Uncertain Times

March 18, 2020

We're currently wrapped up in a pandemic, and we're trying to think about the implications for ourselves, our families, and our communities. We're also thinking about society, and what sort of changes we're going to see as this comes and goes. Read more →

Insights From The Super Bowl Ads

February 17, 2020

The 2020 Super Bowl ads demonstrate where we are as a society in terms of changes in the way companies advertise on media. The key change that we're going to see in the next five years is that commercials will become personalized -- people who are watching the same TV show might not all see the same commercials. Read more →