Another Expense for Cord-Cutters?
The announcement of NBC securing the rights for The Office to bolster their upcoming streaming service reminds us of this Intermark post from 2017.
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Social Media Influencer DISqualifications
Many an awesome influencer will never realize his/her full earning potential online due to ill-advised social media activity, and many a brand will experience toxic shock that could’ve been easily avoided. Let’s see how!
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Developing Social Media Influencer Opportunities
Identifying opportunities that make sense for influencers is important. Your brand is best served when creating mutually beneficial relationships with these online personalities, assuming you’ve chosen well, that is.
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Is CBS Dropping Nielsen?
CBS is usually making news headlines about leading in ratings and viewership, but their headlines now are about a move that could threaten their ability to even talk about their ratings leadership.
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3 Social Media Marketing Trends to Look For In 2019
The great, big world of social media is ever changing and continuously bringing innovative ideas to the table. While changes are often sudden, many are also predictable. Here are a few of our predictions for the top trends to come in 2019...
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The New Power Players of the Emmy’s
Last week, the 70th annual Primetime Emmy Awards recognized the television industry’s outstanding actors, directors, and series. In the…
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Building your Brand with Strategic Content – and a Dose of Psychology
Ready to take your content to the next level? Put yourself in your consumer’s shoes and shape your content through a psychological lens.
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Creativity at An All-Time High
Yes, there is a misconception that the Millennial generation is opinionated, somewhat selfish and infatuated with their cell phones. But…
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“Alexa, Order a Large Pepperoni Pizza.”
My apartment is one of the growing number of homes with voice-operated assistants.These devices allow brands to enter homes and engage with consumers directly in an entirely new way.
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Everyone’s Using a Smart Phone
Mobile targeting shouldn’t be exclusive to Millennials and Generation Z. Mobile advertising is efficient for targeting just about any demographic.
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Super Blog LII
Another Super Bowl has come and gone, and with it another round of eye-poppingly expensive advertisements. As advertisers ourselves, it is our job to closely examine these commercials and form expert opinions that we then share via snarky, anonymous tweets and magnanimous blog posts
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What Winston Churchill Teaches Us About Movements in Marketing Strategy
The aim is to understand the driving forces of historical movements and look at ways brands might apply these forces to create movements of their own.
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