Marketing Trends

Dark Social Drives Greater Engagement

It's estimated that 84% of social sharing takes place within "dark social.” Dark social consists of information that's not shared publicly, but is instead shared with an intimate group through direct messaging, email or text. Read more →

Time On Our Mind

We're not just passively consuming information anymore. We're actually interacting and collectively creating something with others. Read more →

Is It Too Early to Market to Generation Z?

If you think four months is too early to market to Generation Z, then hold off on changing any marketing strategies and consider yourself a laggard. However, early adopters out there looking to catch the eyes of Gen Z, who will make up 40 percent of all consumers by 2020, are probably already changing things up to meet their high demand. Read more →

Our Social Tribes

Humans are one of the most social among all of the animal species. If we’re not spending time catching up with friends and neighbors at farmers markets, coffee shops, or pubs, then we’re likely spending time on social media, connecting digitally. 

Read more →

Social Media Influencer DISqualifications

Many an awesome influencer will never realize his/her full earning potential online due to ill-advised social media activity, and many a brand will experience toxic shock that could’ve been easily avoided. Let’s see how!

Read more →

Is CBS Dropping Nielsen?

CBS is usually making news headlines about leading in ratings and viewership, but their headlines now are about a move that could threaten their ability to even talk about their ratings leadership. 

Read more →

3 Social Media Marketing Trends to Look For In 2019

The great, big world of social media is ever changing and continuously bringing innovative ideas to the table. While changes are often sudden, many are also predictable. Here are a few of our predictions for the top trends to come in 2019...

Read more →