The Psychology of Influencer Marketing

The Fyre Festival, one of the greatest fiascos of recent memory, concluded with a recently dismissed class action lawsuit against the perpetrator musician Ja Rule. Although a fiasco, there are lessons to be learned.

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The Top 10 Marketing Mistakes in QSR

Marketing is rarely an exact science, and people are rarely good at spotting the opportunities for improvement. We are irrational humans, and the demands on Chief Marketing Officers are nearly infinite, especially in a fast-moving category like quick-service restaurants (QSR).

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The Psychology of Negotiating Media

Media planning and buying involve psychology in a wide variety of ways, from understanding the motivation of consumers to better target their interests, to influencing co-workers and clients...

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How Advertising Is Like Football

This time of year, most of us are counting down the days until our favorite football teams start playing. And it has us thinking about how agencies and clients are actually a lot like players working together on one powerful football team.

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