The Psychology of Negotiating Media

Media planning and buying involve psychology in a wide variety of ways, from understanding the motivation of consumers to better target their interests, to influencing co-workers and clients...

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Employee Spotlight: Natalie Panciera

As a college student, Natalie Panciera was torn between a career path in psychology and advertising. Though she pursued an advertising degree, Natalie is thankful that she can apply both her advertising degree and interest in psychology here at Intermark Group.

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Is Google Adwords Certification Worth It?

This certification communicates an agency’s level of expertise and experience in paid search. Here at Intermark Group we have a team certified in paid search to help you reach your destination in a cost-effective way whether that’s increasing overall brand awareness or conversions.

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