Marketing Lessons from The Grand Ole Opry
It is very common to hear people saying that if you're a company, then you need to leverage social media as an outlet to express your ideas.
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Psychology
Lights! Camera! Action! Everything You Should Know About Budgeting for a Commercial
Ask a home builder how much it would cost to build a house, and they’ll tell you that they can build you a $50,000 house or a $50,000,000 house. It all depends on how big you want it and what you want in it. The same is true when budgeting to produce a TV commercial.
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Is It Too Early to Market to Generation Z?
If you think four months is too early to market to Generation Z, then hold off on changing any marketing strategies and consider yourself a laggard. However, early adopters out there looking to catch the eyes of Gen Z, who will make up 40 percent of all consumers by 2020, are probably already changing things up to meet their high demand.
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Employee Spotlight: David Bridwell
Say hello to David Bridwell, the newest member of the Intermark Team!
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Our Social Tribes
Humans are one of the most social among all of the animal species. If we’re not spending time catching up with friends and neighbors at farmers markets, coffee shops, or pubs, then we’re likely spending time on social media, connecting digitally.
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The Psychology of Influencer Marketing
The Fyre Festival, one of the greatest fiascos of recent memory, concluded with a recently dismissed class action lawsuit against the perpetrator musician Ja Rule. Although a fiasco, there are lessons to be learned.
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The Psychology of Choice – Picking From A Group Is Different – Lessons for the Democrats
It seems as if every few days another candidate throws their proverbial name into the hat to be the Democratic party nominee and take on Donald Trump in the 2020 Presidential Election.
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Why Simple Ideas Win
It is said that simplicity is genius... well, it’s also a lot of hard work and discipline.
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The Case for Authenticity
In a time when the truth is a scarce product, selling products and services from a place of authenticity is a good place to start.
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The Science of Savoring
International Women’s Day can provide a forum for some contentious conversations, but let’s look at all of the amazing work coming from our fellow ladies making advertising even better.
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Social Media Influencer DISqualifications
Many an awesome influencer will never realize his/her full earning potential online due to ill-advised social media activity, and many a brand will experience toxic shock that could’ve been easily avoided. Let’s see how!
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The Psychology of Negotiating Media
Media planning and buying involve psychology in a wide variety of ways, from understanding the motivation of consumers to better target their interests, to influencing co-workers and clients...
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