Is It Too Early to Market to Generation Z?

If you think four months is too early to market to Generation Z, then hold off on changing any marketing strategies and consider yourself a laggard. However, early adopters out there looking to catch the eyes of Gen Z, who will make up 40 percent of all consumers by 2020, are probably already changing things up to meet their high demand. Read more →

Our Social Tribes

Humans are one of the most social among all of the animal species. If we’re not spending time catching up with friends and neighbors at farmers markets, coffee shops, or pubs, then we’re likely spending time on social media, connecting digitally. 

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The Psychology of Influencer Marketing

The Fyre Festival, one of the greatest fiascos of recent memory, concluded with a recently dismissed class action lawsuit against the perpetrator musician Ja Rule. Although a fiasco, there are lessons to be learned.

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The Science of Savoring

International Women’s Day can provide a forum for some contentious conversations, but let’s look at all of the amazing work coming from our fellow ladies making advertising even better.

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Social Media Influencer DISqualifications

Many an awesome influencer will never realize his/her full earning potential online due to ill-advised social media activity, and many a brand will experience toxic shock that could’ve been easily avoided. Let’s see how!

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The Psychology of Negotiating Media

Media planning and buying involve psychology in a wide variety of ways, from understanding the motivation of consumers to better target their interests, to influencing co-workers and clients...

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