Psychology | Intermark Group

Contextual Marketing: Where Messages Make An Impact

April 12, 2021

Google and Apple are phasing out user tracking through third-party cookies, and many marketers are thinking about alternatives. One interesting alternative, that we haven’t discussed yet, is contextual marketing. Read more →

They Clicked the Ad, Now What?

April 5, 2021

Neilson recently released a report showing that one the things we care about, “clicks”, has a low correlation with a lot of other things that we care about as marketers. Read more →

Intermark Helped Physicians Mutual Launch Their New Brand Campaign

March 19, 2021

Physicians Mutual has launched a new brand campaign aimed at reclaiming the joy that comes from entering retirement. Read more →

Why Companies Need Strong Brand Marketing for Growth

March 15, 2021

We recently held a webinar where we discussed the balancing act of branding and sales. This is an internal struggle faced by many marketers as they seek to be successful long term while also demonstrating short term results. Read more →

For Brand Growth, It’s All About the Mind of the Customer

March 8, 2021

Mature companies go through many steps as they progress from startup to maturity. Although each company is different as they grow, one underlying truth seems to remain the same—what got you here won’t get you there. Read more →

CMO Minute: Personalization Drives 70% Greater ROI

January 25, 2021

Coca Cola's 'Share a Coke' campaign is an example of a personalized marketing campaign Read more →

CMO Minute: Empathy is the Marketing Emotion for 2021

January 18, 2021

To be the most effective, the emotion that marketers need to show in 2021 is empathy. Read more →

Creative During the Pandemic

December 16, 2020

In our latest work with Alabama Tourism, our goal was to encourage people to feel safe and safely travel while exploring Alabama during the pandemic. Read more →

Safe Vaccines: How can we use behavioral science to get everyone onboard?

December 15, 2020

Covid vaccines are finally starting to arrive. In order to achieve herd immunity, the United States will need 70% to 80% of the population vaccinated against Covid-19. Read more →

The Power of Storytelling and Psychology in Marketing

December 10, 2020

When we think of ways to influence people and change society, we often first think of new innovations and advancements in technology. However, considerable changes often happen in society not with external changes in technology, but with internal changes in our psychological perspective. Read more →

CMO Minute: When it comes to vaccines, marketing lessons still apply

December 7, 2020

We often recognize that marketing problems boil down to changes in perception and behavior. But what’s less often appreciated is the fact that our understanding of changes in perception and behavior can actually be informed by what we know about marketing. Read more →

Six Reasons Why Santa’s the Biggest Influencer in 2020

December 4, 2020

There are a lot of key qualities to look for when choosing an influencer for influencer marketing. The influencer represents your brand after all, and we want to make sure your brand gets elevated in the best way possible. Read more →