CMO Minute: Personalization Drives 70% Greater ROI
Coca Cola's 'Share a Coke' campaign is an example of a personalized marketing campaign
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Psychology
CMO Minute: Empathy is the Marketing Emotion for 2021
To be the most effective, the emotion that marketers need to show in 2021 is empathy.
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Creative During the Pandemic
In our latest work with Alabama Tourism, our goal was to encourage people to feel safe and safely travel while exploring Alabama during the pandemic.
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Safe Vaccines: How can we use behavioral science to get everyone onboard?
Covid vaccines are finally starting to arrive. In order to achieve herd immunity, the United States will need 70% to 80% of the population vaccinated against Covid-19.
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The Power of Storytelling and Psychology in Marketing
When we think of ways to influence people and change society, we often first think of new innovations and advancements in technology. However, considerable changes often happen in society not with external changes in technology, but with internal changes in our psychological perspective.
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CMO Minute: When it comes to vaccines, marketing lessons still apply
We often recognize that marketing problems boil down to changes in perception and behavior. But what’s less often appreciated is the fact that our understanding of changes in perception and behavior can actually be informed by what we know about marketing.
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Six Reasons Why Santa’s the Biggest Influencer in 2020
There are a lot of key qualities to look for when choosing an influencer for influencer marketing. The influencer represents your brand after all, and we want to make sure your brand gets elevated in the best way possible.
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The Psychology of Nostalgia Marketing
Nostalgia marketing can allow us to quickly and deeply connect with an audience. It often generates positive emotions and positive moods, which makes the audience more receptive to your message and more likely to remember your message.
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The Psychology Behind Sounds in Marketing: Sonic Branding
Marketers often focus on communicating information through visual mediums like TV screens, phone screens, print advertisements, and billboards. But by focusing so much on vision, we often overlook the important information that sound can convey about brands.
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Poke the Bear To Steal Share from Market Leaders
Brands often find themselves in a position where they aren’t the leader in their category. In that case, it’s worthwhile considering ways to “poke the bear.”
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The Future of Social Media
The world that we live in today is much more complicated than the world that we used to live in decades ago, or a hundred years ago, or a thousand years ago.
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Four Behavioral Biases And Heuristics That Drive Purchase Decisions
It’s estimated that an individual makes up to a thousand decisions per day. These decisions include choices about engaging with and purchasing products, so it’s important for marketers to understand how we psychologically arrive at these decisions.
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