Sandals and Shorts = Excellent Reports
Does more casual attire mean greater productivity and creativity? Some studies say we attach characteristics to the articles of clothing we are wearing.
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What Winston Churchill Teaches Us About Movements in Marketing Strategy
The aim is to understand the driving forces of historical movements and look at ways brands might apply these forces to create movements of their own.
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Why Videos Should Be Placed on Every Home Page of a Website
In today’s world, it is vital to have video content on your website to stand out among others. Customers will be more engaged and more likely to remember your brand if videos are used to promote products or services, and here’s why:
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Advertising as a Proponent for Cultural Change
Advertising has the power to contribute to our culture’s forward progress. When executed insightfully and purposefully, advertising can help facilitate huge cultural change.
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How Advertising Is Like Football
This time of year, most of us are counting down the days until our favorite football teams start playing. And it has us thinking about how agencies and clients are actually a lot like players working together on one powerful football team.
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The 7 Most Important Words In Marketing
It’s simple. It’s timeless. It works for any industry, business, product or service. “Tell People What They Want to Hear.”
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Copywriters are Storytellers
In the time that I’ve been writing ad copy, I’ve noticed more than a few similarities between copywriting and fiction writing. In their most basic forms, they’re both storytelling.
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Psychology, Applied
It starts with changing beliefs – about a product, service, and/or company. And we do it by applying psychology – fundamental truths about people that are ingrained in each of us – into brilliant, creative concepts.
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