Psychology

The Psychology of Nostalgia Marketing

Nostalgia marketing can allow us to quickly and deeply connect with an audience. It often generates positive emotions and positive moods, which makes the audience more receptive to your message and more likely to remember your message.

The Psychology Behind Sounds in Marketing: Sonic Branding

Marketers often focus on communicating information through visual mediums like TV screens, phone screens, print advertisements, and billboards. But by focusing so much on vision, we often overlook the important information that sound can convey about brands.

Poke the Bear To Steal Share from Market Leaders

Brands often find themselves in a position where they aren’t the leader in their category. In that case, it’s worthwhile considering ways to “poke the bear.”

The Future of Social Media

The world that we live in today is much more complicated than the world that we used to live in decades ago, or a hundred years ago, or a thousand years ago.

Four Behavioral Biases And Heuristics That Drive Purchase Decisions

It’s estimated that an individual makes up to a thousand decisions per day. These decisions include choices about engaging with and purchasing products, so it’s important for marketers to understand how we psychologically arrive at these decisions.

The Importance of Distinctive Brand Assets in Marketing

A distinct brand asset consists of any visual, or auditory or verbal element that is strongly associated with your brand. This consists of logos, color schemes, slogans, taglines, and more.

System One Marketing: Become The Intuitive Choice

The brain is organized to make decisions in a quick intuitive way. This applies to minor decisions, like which jacket to wear on a cold day, but it also applies to major decisions like which television to purchase.

The Moldy Whopper – an example of conflict and tension in advertising

It’s a tense time at Intermark right now, literally. There’s COVID, but we’re also exploring the art of conflict and tension in advertising to drive engagement in our upcoming webinar.

The Psychology of Marketing Strategy and Branding

What is branding? Branding is the interface between the audience and your product.

How Brands Can Create Meaningful And Memorable Experiences

It’s really important for brands to create meaningful and memorable experiences for their audiences, and creating these experiences often requires some knowledge of the psychology of memory.