Advertising Risk

Every marketer, from time to time, is faced with the same question: is advertising risky? This was especially true in 2020 and 2021 as brands were forced to reassess fiscal responsibilities in response to COVID-19. Read more →

The Rising Demand for Brands with a Cause

If you’ve been paying attention, you’ve likely noticed that cause marketing has become increasingly popular over the past couple of decades. Why is that? The answer is simple: because consumers are demanding it. Read more →

Why we stick with our beliefs

Have you ever noticed how easy it is to justify why we do the things we do? It seems that once we take action, we find it really easy to come up with reasons for why we did what we did. Read more →

Why Shared Experiences Matter

There’s been much debate about the merits of reaching a large amount of people through mass marketing or reaching a specific segment of the population with targeted ads. Read more →

Do We Need to Trust Brands?

Trust is one of many metrics that marketers use when evaluating the consumer perception of their brands, but does trust actually make an impact on business results? Should marketers focus on building trust in their campaigns or could their efforts be better spent? Read more →

Why Advertising Rarely Goes Wrong

Marketers are often very conscious of the ways that their advertisements can backfire or “go wrong” in the eyes of their audiences. They often worry about insulting someone or someone taking their messaging the wrong way. Read more →

Don’t Forget about Music in Marketing!

We often talk about how people rarely pay full attention to advertisements and that they often forget the advertisements that they do see. For example in the book How Brands Grow, Byron Sharp points out that only 16% of ads are remembered and correctly attributed. Read more →

How to Change Beliefs

Recently, Amplified Intelligence did a study that looked at active attention for people consuming video based on platform. The research revealed that Instagram was the platform where people paid the most active attention, while people watching linear TV paid the least amount of active attention to the content. Read more →