The Psychology of Negotiating Media

Media planning and buying involve psychology in a wide variety of ways, from understanding the motivation of consumers to better target their interests, to influencing co-workers and clients...

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Marketing To Your Team

When we as marketers think about launching our latest campaign initiative, promotion or brand program, we immediately go to work on how to best reach our consumer’s targets and what messages will be the most effective. However, there is another target that we often leave off the list: your employees and their families.

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Communicating In a Crisis

It seems like every news cycle brings a new horror of corporate wrong doing that rocks the offending company, their employees and their customers to the core.

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