How Advertising Is Like Football

This time of year, most of us are counting down the days until our favorite football teams start playing. And it has us thinking about how agencies and clients are actually a lot like players working together on one powerful football team.

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Copywriters are Storytellers

In the time that I’ve been writing ad copy, I’ve noticed more than a few similarities between copywriting and fiction writing. In their most basic forms, they’re both storytelling.

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Psychology, Applied

It starts with changing beliefs – about a product, service, and/or company. And we do it by applying psychology – fundamental truths about people that are ingrained in each of us – into brilliant, creative concepts.

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