The Psychology of Influencer Marketing

The Fyre Festival, one of the greatest fiascos of recent memory, concluded with a recently dismissed class action lawsuit against the perpetrator musician Ja Rule. Although a fiasco, there are lessons to be learned.

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Social Media Influencer DISqualifications

Many an awesome influencer will never realize his/her full earning potential online due to ill-advised social media activity, and many a brand will experience toxic shock that could’ve been easily avoided. Let’s see how!

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3 Social Media Marketing Trends to Look For In 2019

The great, big world of social media is ever changing and continuously bringing innovative ideas to the table. While changes are often sudden, many are also predictable. Here are a few of our predictions for the top trends to come in 2019...

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Why I Love Working in Social Media

Everyone wants something to ‘go viral,’ infecting the internet with their brand and message. However, this isn’t all we want… so here is why I love social media, and why you should too!

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Employee Spotlight: Summer Wales

Meet Summer Wales! She’s a Senior Account Executive in the Social Media Department. If she’s not at her desk, you can find her dancing through life (and the halls of Intermark). Get to know Summer through her Employee Spotlight!

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