Super Bowl Advertising

Super Bowl LVIII Psych Awards

Did you get your fix of dopamine (CHNO) at Super Bowl LVIII? Let’s gather around the digital water cooler to discuss the most important aspect of the game — the ads! It’s time for Intermark’s annual Super Bowl Psych Awards,…

A Subdued Super Bowl: TV Ratings and Consumer Spending in the COVID Era

Advertising’s biggest week of the year is finally here, but it certainly looks and feels more subdued due to COVID 19. Traditionally, the week of the Super Bowl is teeming with massive media presence, fans, celebrities, corporate sponsors, and players gathered to celebrate the pinnacle of sports.