Check out our award-winning video series to learn more about the psychological principles we employ each day in our work.
If you found out that a decision you made was wrong, would you stick by it even though it was proven wrong? It’s all part of system 1 and system 2 thinking. See it in action with this social experiment.
System 1 & 2 Thinking
If you found out that a decision you made was wrong, would you stick by it even though it was proven wrong? It’s all part of system 1 and system 2 thinking. See it in action with this social experiment.
Framing
If a soda is presented in different ways, can it affect its perceived value? We served the same soda in two different cups, one made from plastic and the other crystal. See what happens next.
Social Proof
Do the opinions of other people have an impact on how a soda tastes? In this video, two identical sodas were presented in a taste test with one being praised by our group of secret actors.
Brand Story
Find out what happens when a soda is packaged in two different presentations. One with a strong brand story and one with none. Will the packaging affect the taste?
Anchoring is the human tendency to rely too heavily on the first piece of information offered, which then anchors our decision making. "Buy 2 get 1 free" offers often anchor our decision to buy 2 instead of 1 of something.
Anchoring
Anchoring is the human tendency to rely too heavily on the first piece of information offered, which then anchors our decision making. "Buy 2 get 1 free" offers often anchor our decision to buy 2 instead of 1 of something.
System 1 Marketing
System 1 Marketing embraces Kahneman and Tversky's ideas about thinking fast and thinking slow. System 1 decisions are intuitive decisions that can be made with little effort. System 2 thinking consists of decisions that take effort.
Priming
Priming marketing strategy helps brands connect psychologically with audiences. Our purchases are sometimes guided by subtle cues such as certain sounds or smells. This effect is known as priming and it is often unconscious.
Framing
The Framing Principle highlights the role that context or perspective plays into shaping our perceptions and decision. Often, the framing principle is incorporated in marketing by emphasizing positive results over negative results, or emphasizing losses compared to gains.
Scarcity
Items that are rare or scarce are often valuable and having these items in your possession shows others that you’re unique and socially interesting. It’s not surprising that signals of scarcity have such a powerful influence on our behavior.
Reciprocity
The reciprocity principle is based on our drive to give back to those who give to us. We generally seek to reciprocate acts of goodwill, often giving back more than we initially received.
Curious?
See how psychology can impact your business.