At Intermark, we continually refresh our perspectives on how to harness psychological insight to impact brand success.
Most strategic marketers spend a great deal of time developing and talking about “insights” within their brand ecosystems (the competition, the product, the media mix, and of course the consumer). The problem is, many so-called consumer insights are merely observations about WHAT people think and do. Certainly interesting. Sometimes helpful. But when all is said and done, that's not particularly insightful.
True insight reveals WHY people think and behave the way they do. Our “Insight Team” is charged with both understanding the why as well as identifying how we can leverage persuasive psychology to shape a particular action. This is the underpinning of all the work we do at Intermark.
Our group imagination comes from our diverse and talented team. We have experts in marketing, digital, social, PR and media, as well as our own production studio — all under one roof. That wide range of creative disciplines helps us see all the capabilities of your brand. And that 360-degree thinking leads to smarter and better-connected ideas.
We’ve put our creative insights to work for brands you have probably heard of, and some you may not have (but definitely will soon). Find out how we use consumer psychology and behavioral targeting to reach the right audience for individual brands and companies by taking a look at our work.
We’re not interested in average work. Around our offices you’ll never hear the words “that’s good enough.” We want everything we do to be great, because we know how powerful a marketing campaign can be to grow your business. Our creative team uses tools of psychology and marketing to fuel your success, because we know that fuels our success. We’re more than just a marketing agency, we’re mind hackers who want to understand the way people’s brains work so we can use that consumer psychology to your advantage to build your brand.
Check out our award-winning video series to learn more about the psychological principles we employ each day in our work.
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Tribal psychology is becoming increasingly salient to consumers. During times of instability, there is a greater need to belong and feel connected to those around us, and this has consumers looking for the safety and security of being part of a group. Join us Tuesday, April 25th as we discuss the psychological principles behind people’s need to seek out social groups or “tribes” that provide a sense of identity and purpose, and how marketers can tap into this need for belonging by creating products, services, and campaigns that emphasize shared values and community.
