At Intermark, we continually refresh our perspectives on how to harness psychological insight to impact brand success.
Most strategic marketers spend a great deal of time developing and talking about “insights” within their brand ecosystems (the competition, the product, the media mix, and of course the consumer). The problem is, many so-called consumer insights are merely observations about WHAT people think and do. Certainly interesting. Sometimes helpful. But when all is said and done, that's not particularly insightful.
True insight reveals WHY people think and behave the way they do. Our “Insight Team” is charged with both understanding the why as well as identifying how we can leverage persuasive psychology to shape a particular action. This is the underpinning of all the work we do at Intermark.
Our group imagination comes from our diverse and talented team. We have experts in marketing, digital, social, PR and media, as well as our own production studio — all under one roof. That wide range of creative disciplines helps us see all the capabilities of your brand. And that 360-degree thinking leads to smarter and better-connected ideas.
We’ve put our creative insights to work for brands you have probably heard of, and some you may not have (but definitely will soon). Find out how we use consumer psychology and behavioral targeting to reach the right audience for individual brands and companies by taking a look at our work.
We’re not interested in average work. Around our offices you’ll never hear the words “that’s good enough.” We want everything we do to be great, because we know how powerful a marketing campaign can be to grow your business. Our creative team uses tools of psychology and marketing to fuel your success, because we know that fuels our success. We’re more than just a marketing agency, we’re mind hackers who want to understand the way people’s brains work so we can use that consumer psychology to your advantage to build your brand.
Check out our award-winning video series to learn more about the psychological principles we employ each day in our work.
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While companies clearly define their marketing goals and brand strategies, they often don’t consider what happens on their website after a customer hits on the ad or media. Why did your customer click in the first place? What do they expect when they get there? Does your brand break once it goes online? Join Intermark Group and Alloy Digital on Tuesday, September 26th, at 10 AM CDT. We’ll explore how digital user experience and behavioral science fit within your master communication plan.
